Compare the Market vs State Farm:Which is searched more?
In September 2026, State Farm had more branded searches than Compare the Market among car insurance brands worldwide. State Farm was estimated to have 2.1M branded searches compared to Compare the Market’s 1.5M, and held a 44.8% Share of Search versus Compare the Market’s 32.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Compare the Market or State Farm?
Compare the car insurance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for State Farm, Compare the Market. The figures are in the table below the chart.
View monthly share of search table
| Month | State Farm | Compare the Market | MoneySuperMarket | Allstate | Direct Line | Aviva |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 28.3% | 10.5% | 7% | 3.6% | 1.1% |
| Nov 2025 | 45.6% | 31.8% | 11.7% | 6.4% | 3.3% | 1.1% |
| Dec 2025 | 49.5% | 28.4% | 10.4% | 7% | 3.5% | 1.1% |
| Jan 2026 | 45.4% | 32% | 11.7% | 6.4% | 3.4% | 1.1% |
| Feb 2026 | 39.3% | 33.8% | 12.4% | 10.1% | 3.4% | 0.91% |
| Mar 2026 | 45.4% | 32% | 11.7% | 6.4% | 3.4% | 1.1% |
| Apr 2026 | 41.9% | 34.9% | 12.8% | 5.7% | 3.6% | 1.2% |
| May 2026 | 41.9% | 34.9% | 12.8% | 5.7% | 3.6% | 1.2% |
| Jun 2026 | 41.2% | 35.4% | 13% | 5.8% | 3.7% | 0.96% |
| Jul 2026 | 41.2% | 35.4% | 13% | 5.8% | 3.6% | 0.96% |
| Aug 2026 | 46% | 32.4% | 11.9% | 5.3% | 3.4% | 1.1% |
| Sep 2026 | 44.8% | 32.4% | 11.9% | 6.5% | 3.4% | 1.1% |
How has the Compare the Market and State Farm comparison changed over the last 12 months?
3 findings
- State Farm was ahead of Compare the Market in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among car insurance brands worldwide moved from 28.3% to 32.4%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
- Across the 12 months ending September 2026, State Farm’s estimated Share of Search among car insurance brands worldwide moved from 49.5% to 44.8%, and its estimated monthly branded searches held steady at 2.1M.
How did search popularity change for car insurance brands worldwide in September 2026?
2 changes
In September 2026, State Farm lost estimated Share of Search among car insurance brands worldwide, from 46% to 44.8%.
Estimated monthly branded searches for Compare the Market worldwide rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.
Other head-to-heads among car insurance brands
State Farm vs MoneySuperMarket: compare search popularity
State Farm vs Allstate: compare search popularity
State Farm vs Direct Line: compare search popularity- Compare the Market vs MoneySuperMarket: compare search popularity
- Compare the Market vs Allstate: compare search popularity
- Compare the Market vs Direct Line: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Compare the Market’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Compare the Market
1 branded search term
- compare the market
State Farm
2 branded search terms
- state farm
- state farm insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.