Direct Line vs MoneySuperMarket:Which is searched more?
In September 2026, MoneySuperMarket had more branded searches than Direct Line among car insurance brands worldwide. MoneySuperMarket was estimated to have 550K branded searches compared to Direct Line’s 157K, and held an 11.9% Share of Search versus Direct Line’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Direct Line or MoneySuperMarket?
Compare the car insurance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MoneySuperMarket, Direct Line. The figures are in the table below the chart.
View monthly share of search table
| Month | State Farm | Compare the Market | MoneySuperMarket | Allstate | Direct Line | Aviva |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 28.3% | 10.5% | 7% | 3.6% | 1.1% |
| Nov 2025 | 45.6% | 31.8% | 11.7% | 6.4% | 3.3% | 1.1% |
| Dec 2025 | 49.5% | 28.4% | 10.4% | 7% | 3.5% | 1.1% |
| Jan 2026 | 45.4% | 32% | 11.7% | 6.4% | 3.4% | 1.1% |
| Feb 2026 | 39.3% | 33.8% | 12.4% | 10.1% | 3.4% | 0.91% |
| Mar 2026 | 45.4% | 32% | 11.7% | 6.4% | 3.4% | 1.1% |
| Apr 2026 | 41.9% | 34.9% | 12.8% | 5.7% | 3.6% | 1.2% |
| May 2026 | 41.9% | 34.9% | 12.8% | 5.7% | 3.6% | 1.2% |
| Jun 2026 | 41.2% | 35.4% | 13% | 5.8% | 3.7% | 0.96% |
| Jul 2026 | 41.2% | 35.4% | 13% | 5.8% | 3.6% | 0.96% |
| Aug 2026 | 46% | 32.4% | 11.9% | 5.3% | 3.4% | 1.1% |
| Sep 2026 | 44.8% | 32.4% | 11.9% | 6.5% | 3.4% | 1.1% |
How has the Direct Line and MoneySuperMarket comparison changed over the last 12 months?
3 findings
- MoneySuperMarket was ahead of Direct Line in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among car insurance brands worldwide moved from 3.6% to 3.4%, and its estimated monthly branded searches moved from 153K to 157K.
- Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among car insurance brands worldwide moved from 10.5% to 11.9%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for car insurance brands worldwide in September 2026?
1 change
Estimated monthly branded searches for MoneySuperMarket worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
Other head-to-heads among car insurance brands
State Farm vs Compare the Market: compare search popularity- State Farm vs MoneySuperMarket: compare search popularity
State Farm vs Allstate: compare search popularity
State Farm vs Direct Line: compare search popularity- Compare the Market vs MoneySuperMarket: compare search popularity
- Compare the Market vs Allstate: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Direct Line’s and MoneySuperMarket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Direct Line
2 branded search terms
- direct line
- direct line insurance
MoneySuperMarket
1 branded search term
- moneysupermarket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.