Aviva vs New York Life:Which is searched more?
In August 2026, New York Life had more branded searches than Aviva among life insurance brands worldwide. New York Life was estimated to have 215K branded searches compared to Aviva’s 49.5K, and held a 28.9% Share of Search versus Aviva’s 6.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aviva or New York Life?
Compare the life insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New York Life, Aviva. The figures are in the table below the chart.
View monthly share of search table
| Month | New York Life | Aviva |
|---|---|---|
| Oct 2025 | 27.5% | 6.3% |
| Nov 2025 | 28% | 6.1% |
| Dec 2025 | 27% | 6.2% |
| Jan 2026 | 27% | 6.2% |
| Feb 2026 | 24.9% | 5.5% |
| Mar 2026 | 25.6% | 5.9% |
| Apr 2026 | 27.4% | 6.3% |
| May 2026 | 26.5% | 7.1% |
| Jun 2026 | 24% | 5.5% |
| Jul 2026 | 27% | 6.2% |
| Aug 2026 | 28.9% | 6.7% |
| Sep 2026 | — | — |
How has the Aviva and New York Life comparison changed over the last 12 months?
3 findings
- New York Life was ahead of Aviva in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aviva’s estimated Share of Search among life insurance brands worldwide moved from 6.3% to 6.7%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, New York Life’s estimated Share of Search among life insurance brands worldwide moved from 27.5% to 28.9%, and its estimated monthly branded searches held steady at 215K.
How did search popularity change for life insurance brands worldwide in August 2026?
2 changes
In August 2026, New York Life gained estimated Share of Search among life insurance brands worldwide, from 27% to 28.9%.
In August 2026, Aviva rose from 5th to 4th among life insurance brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Aviva’s and New York Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aviva
1 branded search term
- aviva insurance
New York Life
2 branded search terms
- new york life
- new york life insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.