How popular isBupa in search?
In September 2026, there were an estimated 3.7K branded searches for Bupa worldwide which is up 23.3% over the last 12 months. Bupa holds 0.11% estimated Share of Search among income protection brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which income protection brands compete with Bupa?
Share of Search by month for Aviva, MetLife, Bupa. The figures are in the table below the chart.
View monthly share of search table
| Month | Aviva | MetLife | Bupa |
|---|---|---|---|
| Oct 2025 | 49.9% | 49.9% | 0.11% |
| Nov 2025 | 44.9% | 54.9% | 0.16% |
| Dec 2025 | 45% | 54.9% | 0.1% |
| Jan 2026 | 44.9% | 54.9% | 0.13% |
| Feb 2026 | 44.9% | 54.9% | 0.16% |
| Mar 2026 | 49.9% | 49.9% | 0.14% |
| Apr 2026 | 49.9% | 49.9% | 0.11% |
| May 2026 | 49.9% | 49.9% | 0.11% |
| Jun 2026 | 45% | 54.9% | 0.1% |
| Jul 2026 | 44.9% | 54.9% | 0.12% |
| Aug 2026 | 50% | 50% | 0.09% |
| Sep 2026 | 49.9% | 49.9% | 0.11% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 49.5K | 0% | 0 points | |
| 2, held 2nd | 49.9% | 49.5K | 0% | 0 points | |
| 3, held 3rd | 0.11% | 110 | +22.2% | 0 points |
Compare search popularity between Bupa and its closest rivals
Every comparison with Bupa
10 comparisons
How has branded search demand for Bupa changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bupa worldwide rose from 3K to 3.7K.
- Across the 12 months ending September 2026, Bupa’s estimated Share of Search among income protection brands worldwide held steady at 0.11%.
How did search popularity change for income protection brands worldwide in September 2026?
1 change
MetLife’s estimated Share of Search among income protection brands worldwide has lost ground for 3 months in a row, from 54.9% to 49.9% in September 2026.
Where does Bupa compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Health insurance brands | 6th of 6 | 0.14% | Show ranking |
| Cat insurance brands | 3rd of 4 | 0.87% | Show ranking |
| Income protection brands | 3rd of 3 | 0.11% | Shown above |
How is Bupa measured?
Brandwave collects information about searches that people make online using Bupa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- bupa health
- bupa income protection
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Is Bupa your brand?
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