Brandwave

Health insurance brands:Which brands are most popular in search?

AXA and UnitedHealthcare share the highest estimated Share of Search among health insurance brands worldwide, at 47.1% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AXA47.1%
  2. UnitedHealthcare47.1%
  3. Aetna3.5%
  4. Cigna1.3%
  5. Humana0.86%
  6. Bupa0.11%

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Share of SearchLeaderboard

Compare the health insurance brands finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among health insurance brands worldwide, by month

Share of Search by month for AXA, UnitedHealthcare, Aetna. The figures are in the table below the chart.

View monthly share of search table
MonthAXAUnitedHealthcareAetnaCignaHumanaBupa
Oct 202554.2%36.6%4.9%2.7%1.5%0.13%
Nov 202559.4%32.8%4.4%2%1.3%0.14%
Dec 202559.4%32.8%4.4%2%1.3%0.14%
Jan 202659.8%32.8%4.4%1.6%1.3%0.14%
Feb 202659.7%33%4.4%1.6%1.1%0.18%
Mar 202664.5%28.9%3.9%1.4%1.2%0.15%
Apr 202664.1%28.9%3.9%1.7%1.2%0.15%
May 202664.1%28.9%3.9%1.7%1.2%0.15%
Jun 202655.7%37.6%4.1%1.5%1%0.13%
Jul 202655.8%37.7%4.1%1.2%1%0.13%
Aug 202647.1%47.1%3.5%1.3%0.86%0.11%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.AXA

    47.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -8.7 points.

  2. 2.UnitedHealthcare

    47.1%

    Held 2nd. 1.2M estimated branded searches, +48.2% vs prior month. Share +9.5 points.

  3. 3.Aetna

    3.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Cigna

    1.3%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  5. 5.Humana

    0.86%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Bupa

    0.11%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among health insurance brands worldwide?

AXA and UnitedHealthcare share the highest estimated Share of Search among health insurance brands worldwide, at 47.1% in August 2026.

Global health insurance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AXA54.2% → 47.1%64.5%Mar 202647.1%Aug 20261st
UnitedHealthcare36.6% → 47.1%47.1%Aug 202628.9%Apr 20262nd
Aetna4.9% → 3.5%4.9%Oct 20253.5%Aug 20263rd
Cigna2.7% → 1.3%2.7%Oct 20251.2%Jul 20264th
Humana1.5% → 0.86%1.5%Oct 20250.86%Aug 20265th
Bupa0.13% → 0.11%0.18%Feb 20260.11%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, AXA’s estimated Share of Search among health insurance brands worldwide decreased from 54.2% to 47.1%.
  • Across the 11 months ending August 2026, UnitedHealthcare’s estimated Share of Search among health insurance brands worldwide increased from 36.6% to 47.1%.
  • Across the 11 months ending August 2026, Aetna’s estimated Share of Search among health insurance brands worldwide decreased from 4.9% to 3.5%.
  • Across the 11 months ending August 2026, Cigna’s estimated Share of Search among health insurance brands worldwide decreased from 2.7% to 1.3%.
  • Across the 11 months ending August 2026, Humana’s estimated Share of Search among health insurance brands worldwide decreased from 1.5% to 0.86%.
  • Across the 11 months ending August 2026, AXA’s estimated Share of Search among health insurance brands worldwide peaked at 64.5% in March 2026 and was lowest at 47.1% in August 2026.
  • Across the 11 months ending August 2026, UnitedHealthcare’s estimated Share of Search among health insurance brands worldwide peaked at 47.1% in August 2026 and was lowest at 28.9% in April 2026.
  • Across the 11 months ending August 2026, Cigna’s estimated Share of Search among health insurance brands worldwide peaked at 2.7% in October 2025 and was lowest at 1.2% in July 2026.
  • Across the 11 months ending August 2026, Bupa held steady: its estimated Share of Search among health insurance brands worldwide moved less than 0.5 percentage points.

How did search popularity change for health insurance brands worldwide in August 2026?

  1. In August 2026, UnitedHealthcare gained estimated Share of Search among health insurance brands worldwide, from 37.7% to 47.1%.

  2. In August 2026, AXA lost estimated Share of Search among health insurance brands worldwide, from 55.8% to 47.1%.

  3. In August 2026, Aetna lost estimated Share of Search among health insurance brands worldwide, from 4.1% to 3.5%.

  4. Estimated monthly branded searches for Cigna worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Humana worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

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