Brandwave

Cat insurance brands:Which are searched most?

In September 2026, Lemonade was the most searched among cat insurance brands worldwide, with an estimated 252K branded searches and 61% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lemonade61%
  2. Direct Line38.1%
  3. Bupa0.87%
  4. Fetch0.05%

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Share of SearchLeaderboard

Compare the cat insurance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cat insurance brands worldwide, by month

Share of Search by month for Lemonade, Direct Line. The figures are in the table below the chart.

View monthly share of search table
MonthLemonadeDirect LineBupaFetch
Oct 202559.9%39.3%0.74%0.05%
Nov 202561.2%37.9%0.86%0.05%
Dec 202564%35%0.81%0.13%
Jan 202663.4%35.7%0.82%0.06%
Feb 202661.8%37.2%0.87%0.14%
Mar 202666%33.2%0.76%0.04%
Apr 202662%37.2%0.7%0.05%
May 202668.9%30.5%0.58%0.04%
Jun 202670.8%28.6%0.53%0.03%
Jul 202671.4%28.1%0.53%0.04%
Aug 202663.4%35.9%0.66%0.04%
Sep 202661%38.1%0.87%0.05%

This month’s ranking, September 2026

  1. 1.Lemonade

    61%

    Held 1st. 252K estimated branded searches, -9.4% vs prior month. Share -2.4 points.

  2. 2.Direct Line

    38.1%

    Held 2nd. 157K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Bupa

    0.87%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  4. 4.Fetch

    0.05%

    Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cat insurance brands worldwide?

In September 2026, Lemonade was the most searched among cat insurance brands worldwide, with an estimated 252K branded searches and 61% estimated Share of Search within this set. Direct Line is in 2nd place, 22.9 percentage points behind at 38.1% Share of Search.

Global cat insurance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lemonade59.9% → 61%71.4%Jul 202659.9%Oct 20251st
Direct Line39.3% → 38.1%39.3%Oct 202528.1%Jul 20262nd
Bupa0.74% → 0.87%0.87%Feb 20260.53%Jun 20263rd
Fetch0.05%0.14%Feb 20260.03%Jun 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among cat insurance brands worldwide increased from 59.9% to 61%.
  • Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among cat insurance brands worldwide decreased from 39.3% to 38.1%.
  • Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among cat insurance brands worldwide peaked at 71.4% in July 2026 and was lowest at 59.9% in October 2025.
  • Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among cat insurance brands worldwide peaked at 39.3% in October 2025 and was lowest at 28.1% in July 2026.
  • Across the 12 months ending September 2026, Bupa and Fetch held steady: their estimated Share of Search among cat insurance brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cat insurance brands worldwide in September 2026?

  1. In September 2026, Direct Line gained estimated Share of Search among cat insurance brands worldwide, from 35.9% to 38.1%.

  2. In September 2026, Lemonade lost estimated Share of Search among cat insurance brands worldwide, from 63.4% to 61%.

  3. Estimated monthly branded searches for Bupa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

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