AXA vs Bupa:Which is more popular by branded search?
In August 2026, AXA had more branded searches than Bupa among health insurance brands worldwide. AXA was estimated to have 1.2M branded searches compared to Bupa’s 2.9K, and held a 47.1% Share of Search versus Bupa’s 0.11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, AXA or Bupa?
Compare the health insurance brands finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AXA, Bupa. The figures are in the table below the chart.
View monthly share of search table
| Month | AXA | UnitedHealthcare | Aetna | Cigna | Humana | Bupa |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 36.6% | 4.9% | 2.7% | 1.5% | 0.13% |
| Nov 2025 | 59.4% | 32.8% | 4.4% | 2% | 1.3% | 0.14% |
| Dec 2025 | 59.4% | 32.8% | 4.4% | 2% | 1.3% | 0.14% |
| Jan 2026 | 59.8% | 32.8% | 4.4% | 1.6% | 1.3% | 0.14% |
| Feb 2026 | 59.7% | 33% | 4.4% | 1.6% | 1.1% | 0.18% |
| Mar 2026 | 64.5% | 28.9% | 3.9% | 1.4% | 1.2% | 0.15% |
| Apr 2026 | 64.1% | 28.9% | 3.9% | 1.7% | 1.2% | 0.15% |
| May 2026 | 64.1% | 28.9% | 3.9% | 1.7% | 1.2% | 0.15% |
| Jun 2026 | 55.7% | 37.6% | 4.1% | 1.5% | 1% | 0.13% |
| Jul 2026 | 55.8% | 37.7% | 4.1% | 1.2% | 1% | 0.13% |
| Aug 2026 | 47.1% | 47.1% | 3.5% | 1.3% | 0.86% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the AXA and Bupa comparison changed over the last 12 months?
3 findings
- AXA was ahead of Bupa in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among health insurance brands worldwide moved from 54.2% to 47.1%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Bupa’s estimated Share of Search among health insurance brands worldwide moved from 0.13% to 0.11%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for health insurance brands worldwide in August 2026?
1 change
In August 2026, AXA lost estimated Share of Search among health insurance brands worldwide, from 55.8% to 47.1%.
How each brand is measured
Brandwave collects information about searches that people make online using AXA’s and Bupa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.