Fetch vs Holidog:Which is searched more?
In September 2026, Holidog had more branded searches than Fetch among dog walking apps worldwide. Holidog was estimated to have 9.9K branded searches compared to Fetch’s 390, and held a 12.7% Share of Search versus Fetch’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fetch or Holidog?
Compare the dog walking apps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Holidog, Fetch. The figures are in the table below the chart.
View monthly share of search table
| Month | Pawshake | Rover | Holidog | Wag | Fetch | Barkly Pets |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 20.6% | 15.9% | 9.6% | 0.63% | 0.22% |
| Nov 2025 | 56.1% | 17.7% | 16.7% | 8.7% | 0.54% | 0.19% |
| Dec 2025 | 54.1% | 20.7% | 16.2% | 8.4% | 0.43% | 0.19% |
| Jan 2026 | 55.2% | 21.2% | 13.5% | 9.5% | 0.44% | 0.16% |
| Feb 2026 | 56.2% | 18% | 16.8% | 8.3% | 0.54% | 0.19% |
| Mar 2026 | 57% | 18.1% | 17% | 7.3% | 0.45% | 0.2% |
| Apr 2026 | 54.9% | 21.2% | 16.4% | 7% | 0.35% | 0.16% |
| May 2026 | 55.3% | 21.3% | 16.5% | 6.1% | 0.44% | 0.29% |
| Jun 2026 | 55.1% | 17.9% | 20.1% | 6.1% | 0.43% | 0.29% |
| Jul 2026 | 55.6% | 14.5% | 24.9% | 4.4% | 0.36% | 0.19% |
| Aug 2026 | 56.5% | 17.8% | 20.7% | 4.2% | 0.36% | 0.3% |
| Sep 2026 | 63.7% | 16.9% | 12.7% | 5.8% | 0.5% | 0.33% |
How has the Fetch and Holidog comparison changed over the last 12 months?
3 findings
- Holidog was ahead of Fetch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fetch’s estimated Share of Search among dog walking apps worldwide moved from 0.63% to 0.5%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Holidog’s estimated Share of Search among dog walking apps worldwide moved from 15.9% to 12.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for dog walking apps worldwide in September 2026?
2 changes

In September 2026, Holidog lost estimated Share of Search among dog walking apps worldwide, from 20.7% to 12.7%.

Estimated monthly branded searches for Fetch worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Other head-to-heads among dog walking apps
How each brand is measured
Brandwave collects information about searches that people make online using Fetch’s and Holidog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Put your own brand in this comparison
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