Direct Line vs Fetch:Which is searched more?
In September 2026, Direct Line had more branded searches than Fetch among cat insurance brands worldwide. Direct Line was estimated to have 157K branded searches compared to Fetch’s 210, and held a 38.1% Share of Search versus Fetch’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Direct Line or Fetch?
Compare the cat insurance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Direct Line, Fetch. The figures are in the table below the chart.
View monthly share of search table
| Month | Lemonade | Direct Line | Bupa | Fetch |
|---|---|---|---|---|
| Oct 2025 | 59.9% | 39.3% | 0.74% | 0.05% |
| Nov 2025 | 61.2% | 37.9% | 0.86% | 0.05% |
| Dec 2025 | 64% | 35% | 0.81% | 0.13% |
| Jan 2026 | 63.4% | 35.7% | 0.82% | 0.06% |
| Feb 2026 | 61.8% | 37.2% | 0.87% | 0.14% |
| Mar 2026 | 66% | 33.2% | 0.76% | 0.04% |
| Apr 2026 | 62% | 37.2% | 0.7% | 0.05% |
| May 2026 | 68.9% | 30.5% | 0.58% | 0.04% |
| Jun 2026 | 70.8% | 28.6% | 0.53% | 0.03% |
| Jul 2026 | 71.4% | 28.1% | 0.53% | 0.04% |
| Aug 2026 | 63.4% | 35.9% | 0.66% | 0.04% |
| Sep 2026 | 61% | 38.1% | 0.87% | 0.05% |
How has the Direct Line and Fetch comparison changed over the last 12 months?
3 findings
- Direct Line was ahead of Fetch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among cat insurance brands worldwide moved from 39.3% to 38.1%, and its estimated monthly branded searches moved from 153K to 157K.
- Across the 12 months ending September 2026, Fetch’s estimated Share of Search among cat insurance brands worldwide held steady at 0.05%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for cat insurance brands worldwide in September 2026?
1 change
In September 2026, Direct Line gained estimated Share of Search among cat insurance brands worldwide, from 35.9% to 38.1%.
Other head-to-heads among cat insurance brands
How each brand is measured
Brandwave collects information about searches that people make online using Direct Line’s and Fetch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Direct Line
2 branded search terms
- direct line
- direct line insurance
Fetch
1 branded search term
- fetch cat insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.