Direct Line vs Lemonade:Which is searched more?
In September 2026, Lemonade had more branded searches than Direct Line among cat insurance brands worldwide. Lemonade was estimated to have 252K branded searches compared to Direct Line’s 157K, and held a 61% Share of Search versus Direct Line’s 38.1%. These are worldwide searches for English-language branded terms.
Follow Direct Line vs Lemonade and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Direct Line or Lemonade?
Compare the cat insurance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lemonade, Direct Line. The figures are in the table below the chart.
View monthly share of search table
| Month | Lemonade | Direct Line | Bupa | Fetch |
|---|---|---|---|---|
| Oct 2025 | 59.9% | 39.3% | 0.74% | 0.05% |
| Nov 2025 | 61.2% | 37.9% | 0.86% | 0.05% |
| Dec 2025 | 64% | 35% | 0.81% | 0.13% |
| Jan 2026 | 63.4% | 35.7% | 0.82% | 0.06% |
| Feb 2026 | 61.8% | 37.2% | 0.87% | 0.14% |
| Mar 2026 | 66% | 33.2% | 0.76% | 0.04% |
| Apr 2026 | 62% | 37.2% | 0.7% | 0.05% |
| May 2026 | 68.9% | 30.5% | 0.58% | 0.04% |
| Jun 2026 | 70.8% | 28.6% | 0.53% | 0.03% |
| Jul 2026 | 71.4% | 28.1% | 0.53% | 0.04% |
| Aug 2026 | 63.4% | 35.9% | 0.66% | 0.04% |
| Sep 2026 | 61% | 38.1% | 0.87% | 0.05% |
How has the Direct Line and Lemonade comparison changed over the last 12 months?
3 findings
- Lemonade was ahead of Direct Line in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among cat insurance brands worldwide moved from 39.3% to 38.1%, and its estimated monthly branded searches moved from 153K to 157K.
- Across the 12 months ending September 2026, Lemonade’s estimated Share of Search among cat insurance brands worldwide moved from 59.9% to 61%, and its estimated monthly branded searches moved from 233K to 252K.
How did search popularity change for cat insurance brands worldwide in September 2026?
2 changes
In September 2026, Direct Line gained estimated Share of Search among cat insurance brands worldwide, from 35.9% to 38.1%.
In September 2026, Lemonade lost estimated Share of Search among cat insurance brands worldwide, from 63.4% to 61%.
How each brand is measured
Brandwave collects information about searches that people make online using Direct Line’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Direct Line
2 branded search terms
- direct line
- direct line insurance
Lemonade
4 branded search terms
- lemonade cat insurance
- lemonade home insurance
- lemonade insurance
- lemonade pet insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.