Brandwave

How popular isDum-Dums?

In September 2026, people searched for Dum-Dums by name about 27,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 1.8% of all global lolly searches, placing Dum-Dums ninth out of 11 lollies. When we asked both ChatGPT and Google AI Overviews about lollies, Dum-Dums appeared in three of the five answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Dum-Dums is the ninth most searched of 11 competitors and the second most recommended in AI answers.

  1. HariboShare of searches 30.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CadburyShare of searches 20.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Chupa ChupsShare of searches 20.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Jolly RancherShare of searches 13.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Dum-DumsShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+6 more

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Top lollies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dum-Dums is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Dum-Dums2nd
  3. Tootsie Pops3rd
  4. Charms Blow Pops4th
  5. Jolly Rancher5th
  6. Swizzels6th
  7. Haribo–
  8. Cadbury–
  9. Mars–
  10. Nestle–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jolly Rancher3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charms Blow Pops3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swizzels1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nestle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about lollies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lollies compete with Dum-Dums?

Dum-Dums against lollies worldwide, by month

Share of searches by month for Haribo, Cadbury, Chupa Chups, Jolly Rancher, Mars, Nestle, Charms Blow Pops, Tootsie Pops, Dum-Dums. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboCadburyChupa ChupsJolly RancherMarsNestleCharms Blow PopsTootsie PopsDum-DumsSwizzelsMaynards Bassetts
Oct 202534.7%19%19%12.7%3.8%2.6%3.1%2.6%2.1%0.34%0.08%
Nov 202523.2%42.1%15.5%8.5%3.8%2.1%1.7%1.7%1.1%0.23%0.05%
Dec 202533.7%22.5%18.4%12.3%4.5%3%1.7%2%1.4%0.33%0.08%
Jan 202634.8%19%19%12.7%5.7%3.1%2.1%1.7%1.4%0.28%0.08%
Feb 202633.6%22.5%18.4%12.3%4.5%3%2.5%1.7%1.4%0.27%0.06%
Mar 202630.7%25.1%20.5%11.2%4.1%2.8%2.3%1.8%1.2%0.2%0.07%
Apr 202633.7%22.6%18.5%12.3%4.5%3%2%1.7%1.4%0.18%0.08%
May 202635.4%19.4%19.4%12.9%4.8%2.6%2.1%1.7%1.4%0.19%0.06%
Jun 202630.6%25.1%20.5%11.2%4.1%2.8%2.3%1.8%1.2%0.25%0.09%
Jul 202632.3%21.6%21.6%11.8%4.3%2.9%1.9%1.9%1.3%0.26%0.07%
Aug 202628%28%18.7%12.5%4.6%2.5%2.1%2.1%1.4%0.22%0.08%
Sep 202630.7%20.5%20.5%13.7%5%2.8%2.3%2.3%1.8%0.3%0.07%

  1. 1.Haribo

    30.7%

    Moved from 2nd to 1st. 450K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Cadbury

    20.5%

    Moved from 1st to 2nd. 301K estimated branded searches, -33.1% vs prior month. Share -7.4 points.

  3. 3.Chupa Chups

    20.5%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Jolly Rancher

    13.7%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Mars

    5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Nestle

    2.8%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Charms Blow Pops

    2.3%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Tootsie Pops

    2.3%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Dum-Dums

    1.8%

    Held 9th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  10. 10.Swizzels

    0.3%

    Held 10th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  11. 11.Maynards Bassetts

    0.07%

    Held 11th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare popularity between Dum-Dums and its closest rivals

Every comparison with Dum-Dums

13 comparisons

How has branded search demand for Dum-Dums changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dum-Dums worldwide fell from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollies worldwide held steady, from 2.1% to 1.8%.

How did search popularity change for lollies worldwide in September 2026?

6 changes

  1. In September 2026, Haribo overtook Cadbury to become the leader among lollies worldwide, with 30.7% of the searches.

  2. In September 2026, Chupa Chups gained share of searches among lollies worldwide, from 18.7% to 20.5%.

  3. In September 2026, Jolly Rancher gained share of searches among lollies worldwide, from 12.5% to 13.7%.

  4. In September 2026, Cadbury lost share of searches among lollies worldwide, from 28% to 20.5%.

  5. Mars’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 4.1% to 5% in September 2026.

  6. Dum-Dums’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 1.2% to 1.8% in September 2026.

How are Dum-Dums’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dum-Dums’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dum dums

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How the Brand Demand Index is measured

Where does Dum-Dums compete?

Dum-Dums is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Lolly brands8th of 81.2%Show ranking
Lollies9th of 111.8%Shown above
Creator with pink hair and a pink jacket

Is Dum-Dums your brand?

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