Dum-Dums vs Tootsie Pops:Which is more popular?
In September 2026, Tootsie Pops had more branded searches than Dum-Dums among lollies worldwide. Tootsie Pops had about 33,100 branded searches, while Dum-Dums had 27,100. Tootsie Pops made up 2.3% of all lolly searches we track, and Dum-Dums accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about lollies, Tootsie Pops appeared in four of the five answers and Dum-Dums in three. Dum-Dums was mentioned before Tootsie Pops in three out of four answers.
Who do people search for more?
Tootsie Pops, about 22% more searches than Dum-Dums
Who does AI mention more?
Tootsie Pops, mentioned in 4 of 5 answers, Dum-Dums in 3
Who does AI recommend more?
Dum-Dums, named ahead of Tootsie Pops in 3 of 4 answers
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Top lollies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tootsie Pops was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dum-Dums was listed before Tootsie Pops in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jolly Rancher3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Charms Blow Pops3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swizzels1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nestle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lollies
5 answers
Asked ChatGPT
“Which lolly brand should I buy?”
Asked ChatGPT
“What are the best lolly brand brands?”
Asked ChatGPT
“What's the best lolly brand for sweet treats?”
Searched Google, AI Overview
“lollies”
Searched Google, AI Overview
“fruit lollies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dum-Dums or Tootsie Pops more popular in search?
This chart shows how often people search Google for Dum-Dums and Tootsie Pops by name. Each line represents a brand's share of searches for all 11 lollies we track, month by month, from English-language searches worldwide.
Share of searches by month for Tootsie Pops, Dum-Dums. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Cadbury | Chupa Chups | Jolly Rancher | Mars | Nestle | Charms Blow Pops | Tootsie Pops | Dum-Dums | Swizzels | Maynards Bassetts |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 19% | 19% | 12.7% | 3.8% | 2.6% | 3.1% | 2.6% | 2.1% | 0.34% | 0.08% |
| Nov 2025 | 23.2% | 42.1% | 15.5% | 8.5% | 3.8% | 2.1% | 1.7% | 1.7% | 1.1% | 0.23% | 0.05% |
| Dec 2025 | 33.7% | 22.5% | 18.4% | 12.3% | 4.5% | 3% | 1.7% | 2% | 1.4% | 0.33% | 0.08% |
| Jan 2026 | 34.8% | 19% | 19% | 12.7% | 5.7% | 3.1% | 2.1% | 1.7% | 1.4% | 0.28% | 0.08% |
| Feb 2026 | 33.6% | 22.5% | 18.4% | 12.3% | 4.5% | 3% | 2.5% | 1.7% | 1.4% | 0.27% | 0.06% |
| Mar 2026 | 30.7% | 25.1% | 20.5% | 11.2% | 4.1% | 2.8% | 2.3% | 1.8% | 1.2% | 0.2% | 0.07% |
| Apr 2026 | 33.7% | 22.6% | 18.5% | 12.3% | 4.5% | 3% | 2% | 1.7% | 1.4% | 0.18% | 0.08% |
| May 2026 | 35.4% | 19.4% | 19.4% | 12.9% | 4.8% | 2.6% | 2.1% | 1.7% | 1.4% | 0.19% | 0.06% |
| Jun 2026 | 30.6% | 25.1% | 20.5% | 11.2% | 4.1% | 2.8% | 2.3% | 1.8% | 1.2% | 0.25% | 0.09% |
| Jul 2026 | 32.3% | 21.6% | 21.6% | 11.8% | 4.3% | 2.9% | 1.9% | 1.9% | 1.3% | 0.26% | 0.07% |
| Aug 2026 | 28% | 28% | 18.7% | 12.5% | 4.6% | 2.5% | 2.1% | 2.1% | 1.4% | 0.22% | 0.08% |
| Sep 2026 | 30.7% | 20.5% | 20.5% | 13.7% | 5% | 2.8% | 2.3% | 2.3% | 1.8% | 0.3% | 0.07% |
How has the Dum-Dums and Tootsie Pops comparison changed over the last 12 months?
3 findings
- Tootsie Pops was ahead of Dum-Dums in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollies worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Tootsie Pops’ share of searches among lollies worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for lollies worldwide in September 2026?
2 changes
Dum-Dums’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 1.2% to 1.8% in September 2026.
Estimated monthly branded searches for Tootsie Pops worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dum-Dums’ and Tootsie Pops’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dum-Dums
1 branded search term
- dum dums
Tootsie Pops
1 branded search term
- tootsie pops
Other head-to-heads among lollies
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