Brandwave

Haribo vs Jolly Rancher:Which is searched more?

In September 2026, Haribo had more branded searches than Jolly Rancher among lollies worldwide. Haribo had about 450,000 branded searches, while Jolly Rancher had 201,000. Haribo made up 30.7% of all lolly searches we track, and Jolly Rancher accounted for 13.7%. These are worldwide searches for English-language branded terms.

Share of searches among lollies worldwide in September 2026Is Haribo or Jolly Rancher more popular in search?
Haribo30.7%450K searches
vs
Jolly Rancher13.7%201K searches

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Is Haribo or Jolly Rancher more popular in search?

Compare the lollies people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Haribo and Jolly Rancher among lollies worldwide, by month

Share of searches by month for Haribo, Jolly Rancher. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboCadburyChupa ChupsJolly RancherMarsNestleCharms Blow PopsTootsie PopsDum-DumsSwizzelsMaynards Bassetts
Oct 202534.7%19%19%12.7%3.8%2.6%3.1%2.6%2.1%0.34%0.08%
Nov 202523.2%42.1%15.5%8.5%3.8%2.1%1.7%1.7%1.1%0.23%0.05%
Dec 202533.7%22.5%18.4%12.3%4.5%3%1.7%2%1.4%0.33%0.08%
Jan 202634.8%19%19%12.7%5.7%3.1%2.1%1.7%1.4%0.28%0.08%
Feb 202633.6%22.5%18.4%12.3%4.5%3%2.5%1.7%1.4%0.27%0.06%
Mar 202630.7%25.1%20.5%11.2%4.1%2.8%2.3%1.8%1.2%0.2%0.07%
Apr 202633.7%22.6%18.5%12.3%4.5%3%2%1.7%1.4%0.18%0.08%
May 202635.4%19.4%19.4%12.9%4.8%2.6%2.1%1.7%1.4%0.19%0.06%
Jun 202630.6%25.1%20.5%11.2%4.1%2.8%2.3%1.8%1.2%0.25%0.09%
Jul 202632.3%21.6%21.6%11.8%4.3%2.9%1.9%1.9%1.3%0.26%0.07%
Aug 202628%28%18.7%12.5%4.6%2.5%2.1%2.1%1.4%0.22%0.08%
Sep 202630.7%20.5%20.5%13.7%5%2.8%2.3%2.3%1.8%0.3%0.07%

How has the Haribo and Jolly Rancher comparison changed over the last 12 months?

3 findings
  • Haribo was ahead of Jolly Rancher in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Haribo’s share of searches among lollies worldwide moved from 34.7% to 30.7%, and its estimated monthly branded searches moved from 673K to 450K.
  • Across the 12 months ending September 2026, Jolly Rancher’s share of searches among lollies worldwide moved from 12.7% to 13.7%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for lollies worldwide in September 2026?

2 changes
  1. In September 2026, Haribo overtook Cadbury to become the leader among lollies worldwide, with 30.7% of the searches.

  2. In September 2026, Jolly Rancher gained share of searches among lollies worldwide, from 12.5% to 13.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Haribo’s and Jolly Rancher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haribo

1 branded search term

  • haribo

Jolly Rancher

1 branded search term

  • jolly rancher

How the Brand Demand Index is measured

Other head-to-heads among lollies

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