Brandwave

Cadbury vs Jolly Rancher:Which is more popular?

In September 2026, Cadbury had more branded searches than Jolly Rancher among lollies worldwide. Cadbury had about 301,000 branded searches, while Jolly Rancher had 201,000. Cadbury made up 20.5% of all lolly searches we track, and Jolly Rancher accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about lollies, Jolly Rancher appeared in three of the five answers and Cadbury in none.

Among lollies worldwide in September 2026

Who do people search for more?

Cadbury, about 50% more searches than Jolly Rancher

Cadbury 301K searchesJolly Rancher 201K searches

Who does AI mention more?

Jolly Rancher, mentioned in 3 of 5 answers, Cadbury in 0

Jolly Rancher in 3 of 5Cadbury in 0 of 5

Who does AI recommend more?

Jolly Rancher, the only one of the two named

Jolly Rancher first in 3Cadbury never named

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Top lollies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jolly Rancher was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cadbury did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Dum-Dums2nd
  3. Tootsie Pops3rd
  4. Charms Blow Pops4th
  5. Jolly Rancher5th
  6. Swizzels6th
  7. Haribo–
  8. Cadbury–
  9. Mars–
  10. Nestle–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jolly Rancher3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charms Blow Pops3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swizzels1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nestle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about lollies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cadbury or Jolly Rancher more popular in search?

This chart shows how often people search Google for Cadbury and Jolly Rancher by name. Each line represents a brand's share of searches for all 11 lollies we track, month by month, from English-language searches worldwide.

Cadbury and Jolly Rancher among lollies worldwide, by month

Share of searches by month for Cadbury, Jolly Rancher. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboCadburyChupa ChupsJolly RancherMarsNestleCharms Blow PopsTootsie PopsDum-DumsSwizzelsMaynards Bassetts
Oct 202534.7%19%19%12.7%3.8%2.6%3.1%2.6%2.1%0.34%0.08%
Nov 202523.2%42.1%15.5%8.5%3.8%2.1%1.7%1.7%1.1%0.23%0.05%
Dec 202533.7%22.5%18.4%12.3%4.5%3%1.7%2%1.4%0.33%0.08%
Jan 202634.8%19%19%12.7%5.7%3.1%2.1%1.7%1.4%0.28%0.08%
Feb 202633.6%22.5%18.4%12.3%4.5%3%2.5%1.7%1.4%0.27%0.06%
Mar 202630.7%25.1%20.5%11.2%4.1%2.8%2.3%1.8%1.2%0.2%0.07%
Apr 202633.7%22.6%18.5%12.3%4.5%3%2%1.7%1.4%0.18%0.08%
May 202635.4%19.4%19.4%12.9%4.8%2.6%2.1%1.7%1.4%0.19%0.06%
Jun 202630.6%25.1%20.5%11.2%4.1%2.8%2.3%1.8%1.2%0.25%0.09%
Jul 202632.3%21.6%21.6%11.8%4.3%2.9%1.9%1.9%1.3%0.26%0.07%
Aug 202628%28%18.7%12.5%4.6%2.5%2.1%2.1%1.4%0.22%0.08%
Sep 202630.7%20.5%20.5%13.7%5%2.8%2.3%2.3%1.8%0.3%0.07%

How has the Cadbury and Jolly Rancher comparison changed over the last 12 months?

3 findings
  • Cadbury was ahead of Jolly Rancher in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cadbury’s share of searches among lollies worldwide moved from 19% to 20.5%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Jolly Rancher’s share of searches among lollies worldwide moved from 12.7% to 13.7%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for lollies worldwide in September 2026?

3 changes

  1. In September 2026, Haribo overtook Cadbury to become the leader among lollies worldwide, with 30.7% of the searches.

  2. In September 2026, Jolly Rancher gained share of searches among lollies worldwide, from 12.5% to 13.7%.

  3. In September 2026, Cadbury lost share of searches among lollies worldwide, from 28% to 20.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cadbury’s and Jolly Rancher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cadbury

1 branded search term

  • cadbury

Jolly Rancher

1 branded search term

  • jolly rancher

How the Brand Demand Index is measured

Other head-to-heads among lollies

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