Cadbury vs Haribo:Which is more popular?
In September 2026, Haribo had more branded searches than Cadbury among lollies worldwide. Haribo had about 450,000 branded searches, while Cadbury had 301,000. Haribo made up 30.7% of all lolly searches we track, and Cadbury accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about lollies, neither Cadbury nor Haribo appeared in any of the five answers.
Who do people search for more?
Haribo, about 50% more searches than Cadbury
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top lollies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Cadbury nor Haribo showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jolly Rancher3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Charms Blow Pops3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swizzels1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nestle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lollies
5 answers
Asked ChatGPT
“Which lolly brand should I buy?”
Asked ChatGPT
“What are the best lolly brand brands?”
Asked ChatGPT
“What's the best lolly brand for sweet treats?”
Searched Google, AI Overview
“lollies”
Searched Google, AI Overview
“fruit lollies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Haribo, Cadbury. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Cadbury | Chupa Chups | Jolly Rancher | Mars | Nestle | Charms Blow Pops | Tootsie Pops | Dum-Dums | Swizzels | Maynards Bassetts |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 19% | 19% | 12.7% | 3.8% | 2.6% | 3.1% | 2.6% | 2.1% | 0.34% | 0.08% |
| Nov 2025 | 23.2% | 42.1% | 15.5% | 8.5% | 3.8% | 2.1% | 1.7% | 1.7% | 1.1% | 0.23% | 0.05% |
| Dec 2025 | 33.7% | 22.5% | 18.4% | 12.3% | 4.5% | 3% | 1.7% | 2% | 1.4% | 0.33% | 0.08% |
| Jan 2026 | 34.8% | 19% | 19% | 12.7% | 5.7% | 3.1% | 2.1% | 1.7% | 1.4% | 0.28% | 0.08% |
| Feb 2026 | 33.6% | 22.5% | 18.4% | 12.3% | 4.5% | 3% | 2.5% | 1.7% | 1.4% | 0.27% | 0.06% |
| Mar 2026 | 30.7% | 25.1% | 20.5% | 11.2% | 4.1% | 2.8% | 2.3% | 1.8% | 1.2% | 0.2% | 0.07% |
| Apr 2026 | 33.7% | 22.6% | 18.5% | 12.3% | 4.5% | 3% | 2% | 1.7% | 1.4% | 0.18% | 0.08% |
| May 2026 | 35.4% | 19.4% | 19.4% | 12.9% | 4.8% | 2.6% | 2.1% | 1.7% | 1.4% | 0.19% | 0.06% |
| Jun 2026 | 30.6% | 25.1% | 20.5% | 11.2% | 4.1% | 2.8% | 2.3% | 1.8% | 1.2% | 0.25% | 0.09% |
| Jul 2026 | 32.3% | 21.6% | 21.6% | 11.8% | 4.3% | 2.9% | 1.9% | 1.9% | 1.3% | 0.26% | 0.07% |
| Aug 2026 | 28% | 28% | 18.7% | 12.5% | 4.6% | 2.5% | 2.1% | 2.1% | 1.4% | 0.22% | 0.08% |
| Sep 2026 | 30.7% | 20.5% | 20.5% | 13.7% | 5% | 2.8% | 2.3% | 2.3% | 1.8% | 0.3% | 0.07% |
How has the Cadbury and Haribo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Cadbury took it in November 2025, Haribo took it in December 2025.
- Across the 12 months ending September 2026, Cadbury’s share of searches among lollies worldwide moved from 19% to 20.5%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Haribo’s share of searches among lollies worldwide moved from 34.7% to 30.7%, and its estimated monthly branded searches moved from 673K to 450K.
How did search popularity change for lollies worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cadbury’s and Haribo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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