Dum-Dums vs Skittles:Which is more popular?
In September 2026, Skittles had more branded searches than Dum-Dums among lolly brands worldwide. Skittles had about 450,000 branded searches, while Dum-Dums had 27,100. Skittles made up 20.3% of all lolly brand searches we track, and Dum-Dums accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about lolly brands, Dum-Dums appeared in three of the five answers and Skittles in two. Dum-Dums was mentioned before Skittles in three out of five answers.
Who do people search for more?
Skittles, about 17 searches for every 1 for Dum-Dums
Who does AI mention more?
Dum-Dums, mentioned in 3 of 5 answers, Skittles in 2
Who does AI recommend more?
Dum-Dums, named ahead of Skittles in 3 of 5 answers
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skittles was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Dum-Dums was listed before Skittles in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chupa Chups1st- Skittles2nd
- Dum-Dums3rd
Jolly Rancher4th
Tootsie Pops5th
Haribo6th
Allens–- Mentos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jolly Rancher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skittles2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tootsie Pops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haribo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lolly brand should I buy?”
Asked ChatGPT
“What are the best lolly brands?”
Asked ChatGPT
“What's the best lolly brand for everyday sweets?”
Searched Google, AI Overview
“sweet brands”
Searched Google, AI Overview
“fruit candy brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dum-Dums or Skittles more popular in search?
This chart shows how often people search Google for Dum-Dums and Skittles by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Skittles, Dum-Dums. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allens | Haribo | Skittles | Chupa Chups | Jolly Rancher | Mentos | Tootsie Pops | Dum-Dums |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.5% | 26.1% | 21.3% | 14.3% | 9.5% | 7.8% | 1.9% | 1.6% |
| Nov 2025 | 19.7% | 24% | 19.7% | 16.1% | 8.8% | 8.8% | 1.8% | 1.2% |
| Dec 2025 | 20.4% | 24.9% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Jan 2026 | 20.4% | 25% | 20.4% | 13.7% | 9.1% | 9.1% | 1.2% | 1% |
| Feb 2026 | 17.7% | 26.4% | 21.6% | 14.4% | 9.6% | 7.9% | 1.3% | 1.1% |
| Mar 2026 | 26.9% | 22% | 18% | 14.7% | 8% | 8% | 1.3% | 0.89% |
| Apr 2026 | 32% | 21.4% | 17.5% | 11.7% | 7.8% | 7.8% | 1.1% | 0.86% |
| May 2026 | 27.7% | 22.7% | 18.6% | 12.4% | 8.3% | 8.3% | 1.1% | 0.92% |
| Jun 2026 | 30.5% | 20.4% | 16.7% | 13.7% | 7.5% | 9.1% | 1.2% | 0.82% |
| Jul 2026 | 26.4% | 21.6% | 17.7% | 14.5% | 7.9% | 9.7% | 1.3% | 0.87% |
| Aug 2026 | 24.9% | 20.4% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Sep 2026 | 24.9% | 20.3% | 20.3% | 13.6% | 9.1% | 9.1% | 1.5% | 1.2% |
How has the Dum-Dums and Skittles comparison changed over the last 12 months?
3 findings
- Skittles was ahead of Dum-Dums in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dum-Dums’ share of searches among lolly brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands worldwide moved from 21.3% to 20.3%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for lolly brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dum-Dums’ and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lolly brands
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