Brandwave

Chupa Chups vs Haribo:Which is more popular?

In September 2026, Haribo had more branded searches than Chupa Chups among lolly brands worldwide. Haribo had about 450,000 branded searches, while Chupa Chups had 301,000. Haribo made up 20.3% of all lolly brand searches we track, and Chupa Chups accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about lolly brands, Chupa Chups appeared in three of the five answers and Haribo in one. Chupa Chups was mentioned before Haribo in three out of four answers that named either.

Among lolly brands worldwide in September 2026

Who do people search for more?

Haribo, about 50% more searches than Chupa Chups

Haribo 450K searchesChupa Chups 301K searches

Who does AI mention more?

Chupa Chups, mentioned in 3 of 5 answers, Haribo in 1

Chupa Chups in 3 of 5Haribo in 1 of 5

Who does AI recommend more?

Chupa Chups, named ahead of Haribo in 3 of 4 answers

Chupa Chups first in 3Haribo first in 1

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chupa Chups was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Haribo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Chupa Chups was listed before Haribo in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Skittles2nd
  3. Dum-Dums3rd
  4. Jolly Rancher4th
  5. Tootsie Pops5th
  6. Haribo6th
  7. Allens–
  8. Mentos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jolly Rancher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skittles2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tootsie Pops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chupa Chups or Haribo more popular in search?

This chart shows how often people search Google for Chupa Chups and Haribo by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from English-language searches worldwide.

Chupa Chups and Haribo among lolly brands worldwide, by month

Share of searches by month for Haribo, Chupa Chups. The figures are in the table below the chart.

View monthly share of searches table
MonthAllensHariboSkittlesChupa ChupsJolly RancherMentosTootsie PopsDum-Dums
Oct 202517.5%26.1%21.3%14.3%9.5%7.8%1.9%1.6%
Nov 202519.7%24%19.7%16.1%8.8%8.8%1.8%1.2%
Dec 202520.4%24.9%20.4%13.6%9.1%9.1%1.5%1%
Jan 202620.4%25%20.4%13.7%9.1%9.1%1.2%1%
Feb 202617.7%26.4%21.6%14.4%9.6%7.9%1.3%1.1%
Mar 202626.9%22%18%14.7%8%8%1.3%0.89%
Apr 202632%21.4%17.5%11.7%7.8%7.8%1.1%0.86%
May 202627.7%22.7%18.6%12.4%8.3%8.3%1.1%0.92%
Jun 202630.5%20.4%16.7%13.7%7.5%9.1%1.2%0.82%
Jul 202626.4%21.6%17.7%14.5%7.9%9.7%1.3%0.87%
Aug 202624.9%20.4%20.4%13.6%9.1%9.1%1.5%1%
Sep 202624.9%20.3%20.3%13.6%9.1%9.1%1.5%1.2%

How has the Chupa Chups and Haribo comparison changed over the last 12 months?

3 findings
  • Haribo was ahead of Chupa Chups in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chupa Chups’ share of searches among lolly brands worldwide moved from 14.3% to 13.6%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Haribo’s share of searches among lolly brands worldwide moved from 26.1% to 20.3%, and its estimated monthly branded searches moved from 673K to 450K.

How did search popularity change for lolly brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

  2. Estimated monthly branded searches for Chupa Chups worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chupa Chups’ and Haribo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chupa Chups

1 branded search term

  • chupa chups

Haribo

1 branded search term

  • haribo

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

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