How popular isChupa Chups?
In September 2026, people searched for Chupa Chups by name about 301,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 13.6% of all global lolly brand searches, placing Chupa Chups fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lolly brands, Chupa Chups appeared in three of the five answers and was the most recommended of the eight.
Chupa Chups is the fourth most searched of 8 competitors and the most recommended in AI answers.
AllensShare of searches 24.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HariboShare of searches 20.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
SkittlesShare of searches 20.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Chupa ChupsShare of searches 13.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Jolly RancherShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chupa Chups was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Chupa Chups is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Chupa Chups1st
- Skittles2nd
Dum-Dums3rd- Jolly Rancher4th
Tootsie Pops5th- Haribo6th
- Allens–
- Mentos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jolly Rancher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skittles2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tootsie Pops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haribo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lolly brand should I buy?”
Asked ChatGPT
“What are the best lolly brands?”
Asked ChatGPT
“What's the best lolly brand for everyday sweets?”
Searched Google, AI Overview
“sweet brands”
Searched Google, AI Overview
“fruit candy brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which lolly brands compete with Chupa Chups?
Share of searches by month for Allens, Haribo, Skittles, Chupa Chups, Jolly Rancher, Mentos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allens | Haribo | Skittles | Chupa Chups | Jolly Rancher | Mentos | Tootsie Pops | Dum-Dums |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.5% | 26.1% | 21.3% | 14.3% | 9.5% | 7.8% | 1.9% | 1.6% |
| Nov 2025 | 19.7% | 24% | 19.7% | 16.1% | 8.8% | 8.8% | 1.8% | 1.2% |
| Dec 2025 | 20.4% | 24.9% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Jan 2026 | 20.4% | 25% | 20.4% | 13.7% | 9.1% | 9.1% | 1.2% | 1% |
| Feb 2026 | 17.7% | 26.4% | 21.6% | 14.4% | 9.6% | 7.9% | 1.3% | 1.1% |
| Mar 2026 | 26.9% | 22% | 18% | 14.7% | 8% | 8% | 1.3% | 0.89% |
| Apr 2026 | 32% | 21.4% | 17.5% | 11.7% | 7.8% | 7.8% | 1.1% | 0.86% |
| May 2026 | 27.7% | 22.7% | 18.6% | 12.4% | 8.3% | 8.3% | 1.1% | 0.92% |
| Jun 2026 | 30.5% | 20.4% | 16.7% | 13.7% | 7.5% | 9.1% | 1.2% | 0.82% |
| Jul 2026 | 26.4% | 21.6% | 17.7% | 14.5% | 7.9% | 9.7% | 1.3% | 0.87% |
| Aug 2026 | 24.9% | 20.4% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Sep 2026 | 24.9% | 20.3% | 20.3% | 13.6% | 9.1% | 9.1% | 1.5% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.9% | 550K | 0% | -0.1 points | |
| 2, held 2nd | 20.3% | 450K | 0% | 0 points | |
| 3, held 3rd | 20.3% | 450K | 0% | 0 points | |
| 4, held 4th | 13.6% | 301K | 0% | 0 points | |
| 5, held 5th | 9.1% | 201K | 0% | 0 points | |
| 6, held 6th | 9.1% | 201K | 0% | 0 points | |
| 7, held 7th | 1.5% | 33.1K | 0% | 0 points | |
| 8, held 8th | 1.2% | 27.1K | +22.1% | +0.2 points |
1.
Allens24.9%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Haribo20.3%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Skittles20.3%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
13.6%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
9.1%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
6.Mentos
9.1%
Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Dum-Dums1.2%
Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
Compare popularity between Chupa Chups and its closest rivals
Every comparison with Chupa Chups
13 comparisons
- Cadbury vs Chupa Chups
- Allens vs Chupa Chups
- Chupa Chups vs Haribo
- Chupa Chups vs Skittles
- Chupa Chups vs Jolly Rancher
- Chupa Chups vs Mentos
- Chupa Chups vs Mars
- Chupa Chups vs Nestle
- Charms Blow Pops vs Chupa Chups
- Chupa Chups vs Tootsie Pops
- Chupa Chups vs Dum-Dums
- Chupa Chups vs Swizzels
- Chupa Chups vs Maynards Bassetts
How has branded search demand for Chupa Chups changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chupa Chups worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Chupa Chups’ share of searches among lolly brands worldwide decreased from 14.3% to 13.6%.
- Across the 12 months ending September 2026, Chupa Chups’ share of searches among lolly brands worldwide peaked at 16.1% in November 2025 and was lowest at 11.7% in April 2026.
How did search popularity change for lolly brands worldwide in September 2026?
6 changes
Allens’ share of searches among lolly brands worldwide has lost ground for 3 months in a row, from 30.5% to 24.9% in September 2026.
Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Estimated monthly branded searches for Tootsie Pops worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Dum-Dums worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Estimated monthly branded searches for Jolly Rancher worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for Chupa Chups worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are Chupa Chups’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Chupa Chups’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- chupa chups
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Where does Chupa Chups compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Lolly brands | 4th of 8 | 13.6% | Shown above |
| Lollies | 3rd of 11 | 20.5% | Show ranking |
Is Chupa Chups your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.