Allens vs Chupa Chups:Which is searched more?
In September 2026, Allens had more branded searches than Chupa Chups among lolly brands worldwide. Allens had about 550,000 branded searches, while Chupa Chups had 301,000. Allens made up 24.9% of all lolly brand searches we track, and Chupa Chups accounted for 13.6%. These are worldwide searches for English-language branded terms.
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Is Allens or Chupa Chups more popular in search?
Compare the lolly and confectionery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Allens, Chupa Chups. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allens | Haribo | Skittles | Chupa Chups | Jolly Rancher | Mentos | Tootsie Pops | Dum-Dums |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.5% | 26.1% | 21.3% | 14.3% | 9.5% | 7.8% | 1.9% | 1.6% |
| Nov 2025 | 19.7% | 24% | 19.7% | 16.1% | 8.8% | 8.8% | 1.8% | 1.2% |
| Dec 2025 | 20.4% | 24.9% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Jan 2026 | 20.4% | 25% | 20.4% | 13.7% | 9.1% | 9.1% | 1.2% | 1% |
| Feb 2026 | 17.7% | 26.4% | 21.6% | 14.4% | 9.6% | 7.9% | 1.3% | 1.1% |
| Mar 2026 | 26.9% | 22% | 18% | 14.7% | 8% | 8% | 1.3% | 0.89% |
| Apr 2026 | 32% | 21.4% | 17.5% | 11.7% | 7.8% | 7.8% | 1.1% | 0.86% |
| May 2026 | 27.7% | 22.7% | 18.6% | 12.4% | 8.3% | 8.3% | 1.1% | 0.92% |
| Jun 2026 | 30.5% | 20.4% | 16.7% | 13.7% | 7.5% | 9.1% | 1.2% | 0.82% |
| Jul 2026 | 26.4% | 21.6% | 17.7% | 14.5% | 7.9% | 9.7% | 1.3% | 0.87% |
| Aug 2026 | 24.9% | 20.4% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Sep 2026 | 24.9% | 20.3% | 20.3% | 13.6% | 9.1% | 9.1% | 1.5% | 1.2% |
How has the Allens and Chupa Chups comparison changed over the last 12 months?
3 findings
- Allens was ahead of Chupa Chups in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allens’ share of searches among lolly brands worldwide moved from 17.5% to 24.9%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, Chupa Chups’ share of searches among lolly brands worldwide moved from 14.3% to 13.6%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for lolly brands worldwide in September 2026?
2 changes
Allens’ share of searches among lolly brands worldwide has lost ground for 3 months in a row, from 30.5% to 24.9% in September 2026.
Estimated monthly branded searches for Chupa Chups worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Allens’ and Chupa Chups’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allens
1 branded search term
- allens
Chupa Chups
1 branded search term
- chupa chups
Other head-to-heads among lolly brands
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