Brandwave

Allens vs Jolly Rancher:Which is more popular?

In September 2026, Allens had more branded searches than Jolly Rancher among lolly brands worldwide. Allens had about 550,000 branded searches, while Jolly Rancher had 201,000. Allens made up 24.9% of all lolly brand searches we track, and Jolly Rancher accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about lolly brands, Jolly Rancher appeared in three of the five answers and Allens in none.

Among lolly brands worldwide in September 2026

Who do people search for more?

Allens, about 3 searches for every 1 for Jolly Rancher

Allens 550K searchesJolly Rancher 201K searches

Who does AI mention more?

Jolly Rancher, mentioned in 3 of 5 answers, Allens in 0

Jolly Rancher in 3 of 5Allens in 0 of 5

Who does AI recommend more?

Jolly Rancher, the only one of the two named

Jolly Rancher first in 3Allens never named

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jolly Rancher was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Allens did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Skittles2nd
  3. Dum-Dums3rd
  4. Jolly Rancher4th
  5. Tootsie Pops5th
  6. Haribo6th
  7. Allens–
  8. Mentos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jolly Rancher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skittles2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tootsie Pops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Allens or Jolly Rancher more popular in search?

This chart shows how often people search Google for Allens and Jolly Rancher by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from English-language searches worldwide.

Allens and Jolly Rancher among lolly brands worldwide, by month

Share of searches by month for Allens, Jolly Rancher. The figures are in the table below the chart.

View monthly share of searches table
MonthAllensHariboSkittlesChupa ChupsJolly RancherMentosTootsie PopsDum-Dums
Oct 202517.5%26.1%21.3%14.3%9.5%7.8%1.9%1.6%
Nov 202519.7%24%19.7%16.1%8.8%8.8%1.8%1.2%
Dec 202520.4%24.9%20.4%13.6%9.1%9.1%1.5%1%
Jan 202620.4%25%20.4%13.7%9.1%9.1%1.2%1%
Feb 202617.7%26.4%21.6%14.4%9.6%7.9%1.3%1.1%
Mar 202626.9%22%18%14.7%8%8%1.3%0.89%
Apr 202632%21.4%17.5%11.7%7.8%7.8%1.1%0.86%
May 202627.7%22.7%18.6%12.4%8.3%8.3%1.1%0.92%
Jun 202630.5%20.4%16.7%13.7%7.5%9.1%1.2%0.82%
Jul 202626.4%21.6%17.7%14.5%7.9%9.7%1.3%0.87%
Aug 202624.9%20.4%20.4%13.6%9.1%9.1%1.5%1%
Sep 202624.9%20.3%20.3%13.6%9.1%9.1%1.5%1.2%

How has the Allens and Jolly Rancher comparison changed over the last 12 months?

3 findings
  • Allens was ahead of Jolly Rancher in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Allens’ share of searches among lolly brands worldwide moved from 17.5% to 24.9%, and its estimated monthly branded searches moved from 450K to 550K.
  • Across the 12 months ending September 2026, Jolly Rancher’s share of searches among lolly brands worldwide moved from 9.5% to 9.1%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for lolly brands worldwide in September 2026?

2 changes
  1. Allens’ share of searches among lolly brands worldwide has lost ground for 3 months in a row, from 30.5% to 24.9% in September 2026.

  2. Estimated monthly branded searches for Jolly Rancher worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Allens’ and Jolly Rancher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allens

1 branded search term

  • allens

Jolly Rancher

1 branded search term

  • jolly rancher

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

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