How popular isDum-Dums?
In September 2026, people searched for Dum-Dums by name about 27,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 1.2% of all global lolly brand searches, placing Dum-Dums eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lolly brands, Dum-Dums appeared in three of the five answers and was the third most recommended of the eight.
Dum-Dums is the eighth most searched of 8 competitors and the third most recommended in AI answers.
AllensShare of searches 24.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HariboShare of searches 20.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
SkittlesShare of searches 20.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Chupa ChupsShare of searches 13.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Dum-DumsShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dum-Dums is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Chupa Chups1st
- Skittles2nd
- Dum-Dums3rd
Jolly Rancher4th
Tootsie Pops5th- Haribo6th
- Allens–
- Mentos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jolly Rancher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skittles2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tootsie Pops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haribo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lolly brand should I buy?”
Asked ChatGPT
“What are the best lolly brands?”
Asked ChatGPT
“What's the best lolly brand for everyday sweets?”
Searched Google, AI Overview
“sweet brands”
Searched Google, AI Overview
“fruit candy brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which lolly brands compete with Dum-Dums?
Share of searches by month for Allens, Haribo, Skittles, Chupa Chups, Jolly Rancher, Mentos, Dum-Dums. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allens | Haribo | Skittles | Chupa Chups | Jolly Rancher | Mentos | Tootsie Pops | Dum-Dums |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.5% | 26.1% | 21.3% | 14.3% | 9.5% | 7.8% | 1.9% | 1.6% |
| Nov 2025 | 19.7% | 24% | 19.7% | 16.1% | 8.8% | 8.8% | 1.8% | 1.2% |
| Dec 2025 | 20.4% | 24.9% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Jan 2026 | 20.4% | 25% | 20.4% | 13.7% | 9.1% | 9.1% | 1.2% | 1% |
| Feb 2026 | 17.7% | 26.4% | 21.6% | 14.4% | 9.6% | 7.9% | 1.3% | 1.1% |
| Mar 2026 | 26.9% | 22% | 18% | 14.7% | 8% | 8% | 1.3% | 0.89% |
| Apr 2026 | 32% | 21.4% | 17.5% | 11.7% | 7.8% | 7.8% | 1.1% | 0.86% |
| May 2026 | 27.7% | 22.7% | 18.6% | 12.4% | 8.3% | 8.3% | 1.1% | 0.92% |
| Jun 2026 | 30.5% | 20.4% | 16.7% | 13.7% | 7.5% | 9.1% | 1.2% | 0.82% |
| Jul 2026 | 26.4% | 21.6% | 17.7% | 14.5% | 7.9% | 9.7% | 1.3% | 0.87% |
| Aug 2026 | 24.9% | 20.4% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Sep 2026 | 24.9% | 20.3% | 20.3% | 13.6% | 9.1% | 9.1% | 1.5% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.9% | 550K | 0% | -0.1 points | |
| 2, held 2nd | 20.3% | 450K | 0% | 0 points | |
| 3, held 3rd | 20.3% | 450K | 0% | 0 points | |
| 4, held 4th | 13.6% | 301K | 0% | 0 points | |
| 5, held 5th | 9.1% | 201K | 0% | 0 points | |
| 6, held 6th | 9.1% | 201K | 0% | 0 points | |
| 7, held 7th | 1.5% | 33.1K | 0% | 0 points | |
| 8, held 8th | 1.2% | 27.1K | +22.1% | +0.2 points |
1.
Allens24.9%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Haribo20.3%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Skittles20.3%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
13.6%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
9.1%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
6.Mentos
9.1%
Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Dum-Dums1.2%
Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.
Compare popularity between Dum-Dums and its closest rivals
Every comparison with Dum-Dums
13 comparisons
How has branded search demand for Dum-Dums changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dum-Dums worldwide fell from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Dum-Dums’ share of searches among lolly brands worldwide held steady, from 1.6% to 1.2%.
How did search popularity change for lolly brands worldwide in September 2026?
6 changes
Allens’ share of searches among lolly brands worldwide has lost ground for 3 months in a row, from 30.5% to 24.9% in September 2026.
Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Estimated monthly branded searches for Tootsie Pops worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Dum-Dums worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Estimated monthly branded searches for Jolly Rancher worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for Chupa Chups worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are Dum-Dums’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Dum-Dums’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dum dums
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Where does Dum-Dums compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Lolly brands | 8th of 8 | 1.2% | Shown above |
| Lollies | 9th of 11 | 1.8% | Show ranking |
Is Dum-Dums your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.