Brandwave

Dum-Dums vs Maynards Bassetts:Which is more popular?

In September 2026, Dum-Dums had more branded searches than Maynards Bassetts among lollies worldwide. Dum-Dums had about 27,100 branded searches, while Maynards Bassetts had 1,000. Dum-Dums made up 1.8% of all lolly searches we track, and Maynards Bassetts accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about lollies, Dum-Dums appeared in three of the five answers and Maynards Bassetts in none.

Among lollies worldwide in September 2026

Who do people search for more?

Dum-Dums, about 27 searches for every 1 for Maynards Bassetts

Dum-Dums 27.1K searchesMaynards Bassetts 1K searches

Who does AI mention more?

Dum-Dums, mentioned in 3 of 5 answers, Maynards Bassetts in 0

Dum-Dums in 3 of 5Maynards Bassetts in 0 of 5

Who does AI recommend more?

Dum-Dums, the only one of the two named

Dum-Dums first in 3Maynards Bassetts never named

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Top lollies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Maynards Bassetts did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Dum-Dums2nd
  3. Tootsie Pops3rd
  4. Charms Blow Pops4th
  5. Jolly Rancher5th
  6. Swizzels6th
  7. Haribo–
  8. Cadbury–
  9. Mars–
  10. +1 more
  11. Maynards Bassetts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jolly Rancher3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charms Blow Pops3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swizzels1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maynards Bassetts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about lollies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dum-Dums or Maynards Bassetts more popular in search?

This chart shows how often people search Google for Dum-Dums and Maynards Bassetts by name. Each line represents a brand's share of searches for all 11 lollies we track, month by month, from English-language searches worldwide.

Dum-Dums and Maynards Bassetts among lollies worldwide, by month

Share of searches by month for Dum-Dums, Maynards Bassetts. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboCadburyChupa ChupsJolly RancherMarsNestleCharms Blow PopsTootsie PopsDum-DumsSwizzelsMaynards Bassetts
Oct 202534.7%19%19%12.7%3.8%2.6%3.1%2.6%2.1%0.34%0.08%
Nov 202523.2%42.1%15.5%8.5%3.8%2.1%1.7%1.7%1.1%0.23%0.05%
Dec 202533.7%22.5%18.4%12.3%4.5%3%1.7%2%1.4%0.33%0.08%
Jan 202634.8%19%19%12.7%5.7%3.1%2.1%1.7%1.4%0.28%0.08%
Feb 202633.6%22.5%18.4%12.3%4.5%3%2.5%1.7%1.4%0.27%0.06%
Mar 202630.7%25.1%20.5%11.2%4.1%2.8%2.3%1.8%1.2%0.2%0.07%
Apr 202633.7%22.6%18.5%12.3%4.5%3%2%1.7%1.4%0.18%0.08%
May 202635.4%19.4%19.4%12.9%4.8%2.6%2.1%1.7%1.4%0.19%0.06%
Jun 202630.6%25.1%20.5%11.2%4.1%2.8%2.3%1.8%1.2%0.25%0.09%
Jul 202632.3%21.6%21.6%11.8%4.3%2.9%1.9%1.9%1.3%0.26%0.07%
Aug 202628%28%18.7%12.5%4.6%2.5%2.1%2.1%1.4%0.22%0.08%
Sep 202630.7%20.5%20.5%13.7%5%2.8%2.3%2.3%1.8%0.3%0.07%

How has the Dum-Dums and Maynards Bassetts comparison changed over the last 12 months?

3 findings
  • Dum-Dums was ahead of Maynards Bassetts in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollies worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Maynards Bassetts’ share of searches among lollies worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 1.6K to 1K.

How did search popularity change for lollies worldwide in September 2026?

2 changes

  1. Dum-Dums’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 1.2% to 1.8% in September 2026.

  2. Estimated monthly branded searches for Maynards Bassetts worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dum-Dums’ and Maynards Bassetts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dum-Dums

1 branded search term

  • dum dums

Maynards Bassetts

1 branded search term

  • maynards bassetts

How the Brand Demand Index is measured

Other head-to-heads among lollies

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