Dum-Dums vs Jolly Rancher:Which is more popular?
In September 2026, Jolly Rancher had more branded searches than Dum-Dums among lolly brands worldwide. Jolly Rancher had about 201,000 branded searches, while Dum-Dums had 27,100. Jolly Rancher made up 9.1% of all lolly brand searches we track, and Dum-Dums accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about lolly brands, Dum-Dums and Jolly Rancher each appeared in three of the five answers. Dum-Dums was mentioned before Jolly Rancher in three out of five answers.
Who do people search for more?
Jolly Rancher, about 7 searches for every 1 for Dum-Dums
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Dum-Dums, named ahead of Jolly Rancher in 3 of 5 answers
Follow Dum-Dums vs Jolly Rancher and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top lolly brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jolly Rancher was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dum-Dums was listed before Jolly Rancher in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chupa Chups1st
Skittles2nd- Dum-Dums3rd
- Jolly Rancher4th
Tootsie Pops5th
Haribo6th
Allens–- Mentos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jolly Rancher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skittles2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tootsie Pops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haribo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lolly brands
5 answers
Asked ChatGPT
“Which lolly brand should I buy?”
Asked ChatGPT
“What are the best lolly brands?”
Asked ChatGPT
“What's the best lolly brand for everyday sweets?”
Searched Google, AI Overview
“sweet brands”
Searched Google, AI Overview
“fruit candy brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dum-Dums or Jolly Rancher more popular in search?
This chart shows how often people search Google for Dum-Dums and Jolly Rancher by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jolly Rancher, Dum-Dums. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allens | Haribo | Skittles | Chupa Chups | Jolly Rancher | Mentos | Tootsie Pops | Dum-Dums |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.5% | 26.1% | 21.3% | 14.3% | 9.5% | 7.8% | 1.9% | 1.6% |
| Nov 2025 | 19.7% | 24% | 19.7% | 16.1% | 8.8% | 8.8% | 1.8% | 1.2% |
| Dec 2025 | 20.4% | 24.9% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Jan 2026 | 20.4% | 25% | 20.4% | 13.7% | 9.1% | 9.1% | 1.2% | 1% |
| Feb 2026 | 17.7% | 26.4% | 21.6% | 14.4% | 9.6% | 7.9% | 1.3% | 1.1% |
| Mar 2026 | 26.9% | 22% | 18% | 14.7% | 8% | 8% | 1.3% | 0.89% |
| Apr 2026 | 32% | 21.4% | 17.5% | 11.7% | 7.8% | 7.8% | 1.1% | 0.86% |
| May 2026 | 27.7% | 22.7% | 18.6% | 12.4% | 8.3% | 8.3% | 1.1% | 0.92% |
| Jun 2026 | 30.5% | 20.4% | 16.7% | 13.7% | 7.5% | 9.1% | 1.2% | 0.82% |
| Jul 2026 | 26.4% | 21.6% | 17.7% | 14.5% | 7.9% | 9.7% | 1.3% | 0.87% |
| Aug 2026 | 24.9% | 20.4% | 20.4% | 13.6% | 9.1% | 9.1% | 1.5% | 1% |
| Sep 2026 | 24.9% | 20.3% | 20.3% | 13.6% | 9.1% | 9.1% | 1.5% | 1.2% |
How has the Dum-Dums and Jolly Rancher comparison changed over the last 12 months?
3 findings
- Jolly Rancher was ahead of Dum-Dums in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dum-Dums’ share of searches among lolly brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Jolly Rancher’s share of searches among lolly brands worldwide moved from 9.5% to 9.1%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for lolly brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Dum-Dums worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Estimated monthly branded searches for Jolly Rancher worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dum-Dums’ and Jolly Rancher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dum-Dums
1 branded search term
- dum dums
Jolly Rancher
1 branded search term
- jolly rancher
Other head-to-heads among lolly brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.