Brandwave

Dum-Dums vs Tootsie Pops:Which is more popular?

In September 2026, Tootsie Pops had more branded searches than Dum-Dums among lolly brands worldwide. Tootsie Pops had about 33,100 branded searches, while Dum-Dums had 27,100. Tootsie Pops made up 1.5% of all lolly brand searches we track, and Dum-Dums accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about lolly brands, Dum-Dums appeared in three of the five answers and Tootsie Pops in two. Dum-Dums was mentioned before Tootsie Pops in every answer that named either.

Among lolly brands worldwide in September 2026

Who do people search for more?

Tootsie Pops, about 22% more searches than Dum-Dums

Tootsie Pops 33.1K searchesDum-Dums 27.1K searches

Who does AI mention more?

Dum-Dums, mentioned in 3 of 5 answers, Tootsie Pops in 2

Dum-Dums in 3 of 5Tootsie Pops in 2 of 5

Who does AI recommend more?

Dum-Dums, named ahead of Tootsie Pops in 3 of 3 answers

Dum-Dums first in 3Tootsie Pops never first

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Top lolly brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tootsie Pops was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dum-Dums was listed before Tootsie Pops in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Skittles2nd
  3. Dum-Dums3rd
  4. Jolly Rancher4th
  5. Tootsie Pops5th
  6. Haribo6th
  7. Allens–
  8. Mentos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jolly Rancher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skittles2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tootsie Pops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haribo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mentos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lolly brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dum-Dums or Tootsie Pops more popular in search?

This chart shows how often people search Google for Dum-Dums and Tootsie Pops by name. Each line represents a brand's share of searches for all eight lolly brands we track, month by month, from English-language searches worldwide.

Dum-Dums and Tootsie Pops among lolly brands worldwide, by month

Share of searches by month for Tootsie Pops, Dum-Dums. The figures are in the table below the chart.

View monthly share of searches table
MonthAllensHariboSkittlesChupa ChupsJolly RancherMentosTootsie PopsDum-Dums
Oct 202517.5%26.1%21.3%14.3%9.5%7.8%1.9%1.6%
Nov 202519.7%24%19.7%16.1%8.8%8.8%1.8%1.2%
Dec 202520.4%24.9%20.4%13.6%9.1%9.1%1.5%1%
Jan 202620.4%25%20.4%13.7%9.1%9.1%1.2%1%
Feb 202617.7%26.4%21.6%14.4%9.6%7.9%1.3%1.1%
Mar 202626.9%22%18%14.7%8%8%1.3%0.89%
Apr 202632%21.4%17.5%11.7%7.8%7.8%1.1%0.86%
May 202627.7%22.7%18.6%12.4%8.3%8.3%1.1%0.92%
Jun 202630.5%20.4%16.7%13.7%7.5%9.1%1.2%0.82%
Jul 202626.4%21.6%17.7%14.5%7.9%9.7%1.3%0.87%
Aug 202624.9%20.4%20.4%13.6%9.1%9.1%1.5%1%
Sep 202624.9%20.3%20.3%13.6%9.1%9.1%1.5%1.2%

How has the Dum-Dums and Tootsie Pops comparison changed over the last 12 months?

3 findings
  • Tootsie Pops was ahead of Dum-Dums in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dum-Dums’ share of searches among lolly brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Tootsie Pops’ share of searches among lolly brands worldwide moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for lolly brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Tootsie Pops worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Dum-Dums worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dum-Dums’ and Tootsie Pops’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dum-Dums

1 branded search term

  • dum dums

Tootsie Pops

1 branded search term

  • tootsie pops

How the Brand Demand Index is measured

Other head-to-heads among lolly brands

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