Cadbury vs Chupa Chups:Which is more popular?
In September 2026, Cadbury and Chupa Chups were level in searches among lollies worldwide, with an estimated 301K branded searches each, at 20.5% of the total each. When we asked ChatGPT and Google AI Overviews about lollies, Chupa Chups appeared in three of the five answers and Cadbury in none.
Who do people search for more?
Cadbury and Chupa Chups are searched for about as often as each other.
Who does AI mention more?
Chupa Chups, mentioned in 3 of 5 answers, Cadbury in 0
Who does AI recommend more?
Chupa Chups, the only one of the two named
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Top lollies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chupa Chups was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cadbury did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jolly Rancher3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Charms Blow Pops3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swizzels1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nestle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lollies
5 answers
Asked ChatGPT
“Which lolly brand should I buy?”
Asked ChatGPT
“What are the best lolly brand brands?”
Asked ChatGPT
“What's the best lolly brand for sweet treats?”
Searched Google, AI Overview
“lollies”
Searched Google, AI Overview
“fruit lollies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cadbury or Chupa Chups more popular in search?
This chart shows how often people search Google for Cadbury and Chupa Chups by name. Each line represents a brand's share of searches for all 11 lollies we track, month by month, from English-language searches worldwide.
Share of searches by month for Cadbury, Chupa Chups. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Cadbury | Chupa Chups | Jolly Rancher | Mars | Nestle | Charms Blow Pops | Tootsie Pops | Dum-Dums | Swizzels | Maynards Bassetts |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 19% | 19% | 12.7% | 3.8% | 2.6% | 3.1% | 2.6% | 2.1% | 0.34% | 0.08% |
| Nov 2025 | 23.2% | 42.1% | 15.5% | 8.5% | 3.8% | 2.1% | 1.7% | 1.7% | 1.1% | 0.23% | 0.05% |
| Dec 2025 | 33.7% | 22.5% | 18.4% | 12.3% | 4.5% | 3% | 1.7% | 2% | 1.4% | 0.33% | 0.08% |
| Jan 2026 | 34.8% | 19% | 19% | 12.7% | 5.7% | 3.1% | 2.1% | 1.7% | 1.4% | 0.28% | 0.08% |
| Feb 2026 | 33.6% | 22.5% | 18.4% | 12.3% | 4.5% | 3% | 2.5% | 1.7% | 1.4% | 0.27% | 0.06% |
| Mar 2026 | 30.7% | 25.1% | 20.5% | 11.2% | 4.1% | 2.8% | 2.3% | 1.8% | 1.2% | 0.2% | 0.07% |
| Apr 2026 | 33.7% | 22.6% | 18.5% | 12.3% | 4.5% | 3% | 2% | 1.7% | 1.4% | 0.18% | 0.08% |
| May 2026 | 35.4% | 19.4% | 19.4% | 12.9% | 4.8% | 2.6% | 2.1% | 1.7% | 1.4% | 0.19% | 0.06% |
| Jun 2026 | 30.6% | 25.1% | 20.5% | 11.2% | 4.1% | 2.8% | 2.3% | 1.8% | 1.2% | 0.25% | 0.09% |
| Jul 2026 | 32.3% | 21.6% | 21.6% | 11.8% | 4.3% | 2.9% | 1.9% | 1.9% | 1.3% | 0.26% | 0.07% |
| Aug 2026 | 28% | 28% | 18.7% | 12.5% | 4.6% | 2.5% | 2.1% | 2.1% | 1.4% | 0.22% | 0.08% |
| Sep 2026 | 30.7% | 20.5% | 20.5% | 13.7% | 5% | 2.8% | 2.3% | 2.3% | 1.8% | 0.3% | 0.07% |
How has the Cadbury and Chupa Chups comparison changed over the last 12 months?
3 findings
- Cadbury was ahead of Chupa Chups in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cadbury’s share of searches among lollies worldwide moved from 19% to 20.5%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Chupa Chups’ share of searches among lollies worldwide moved from 19% to 20.5%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for lollies worldwide in September 2026?
3 changes
In September 2026, Haribo overtook Cadbury to become the leader among lollies worldwide, with 30.7% of the searches.
In September 2026, Chupa Chups gained share of searches among lollies worldwide, from 18.7% to 20.5%.
In September 2026, Cadbury lost share of searches among lollies worldwide, from 28% to 20.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cadbury’s and Chupa Chups’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cadbury
1 branded search term
- cadbury
Chupa Chups
1 branded search term
- chupa chups
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