Brandwave

Chupa Chups vs Mars:Which is more popular?

In September 2026, Chupa Chups had more branded searches than Mars among lollies worldwide. Chupa Chups had about 301,000 branded searches, while Mars had 74,000. Chupa Chups made up 20.5% of all lolly searches we track, and Mars accounted for 5%. When we asked ChatGPT and Google AI Overviews about lollies, Chupa Chups appeared in three of the five answers and Mars in none.

Among lollies worldwide in September 2026

Who do people search for more?

Chupa Chups, about 4 searches for every 1 for Mars

Chupa Chups 301K searchesMars 74K searches

Who does AI mention more?

Chupa Chups, mentioned in 3 of 5 answers, Mars in 0

Chupa Chups in 3 of 5Mars in 0 of 5

Who does AI recommend more?

Chupa Chups, the only one of the two named

Chupa Chups first in 3Mars never named

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Top lollies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chupa Chups was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mars did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Dum-Dums2nd
  3. Tootsie Pops3rd
  4. Charms Blow Pops4th
  5. Jolly Rancher5th
  6. Swizzels6th
  7. Haribo–
  8. Cadbury–
  9. Mars–
  10. Nestle–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chupa Chups3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jolly Rancher3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charms Blow Pops3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dum-Dums3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swizzels1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haribo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cadbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mars0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nestle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about lollies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chupa Chups or Mars more popular in search?

This chart shows how often people search Google for Chupa Chups and Mars by name. Each line represents a brand's share of searches for all 11 lollies we track, month by month, from English-language searches worldwide.

Chupa Chups and Mars among lollies worldwide, by month

Share of searches by month for Chupa Chups, Mars. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboCadburyChupa ChupsJolly RancherMarsNestleCharms Blow PopsTootsie PopsDum-DumsSwizzelsMaynards Bassetts
Oct 202534.7%19%19%12.7%3.8%2.6%3.1%2.6%2.1%0.34%0.08%
Nov 202523.2%42.1%15.5%8.5%3.8%2.1%1.7%1.7%1.1%0.23%0.05%
Dec 202533.7%22.5%18.4%12.3%4.5%3%1.7%2%1.4%0.33%0.08%
Jan 202634.8%19%19%12.7%5.7%3.1%2.1%1.7%1.4%0.28%0.08%
Feb 202633.6%22.5%18.4%12.3%4.5%3%2.5%1.7%1.4%0.27%0.06%
Mar 202630.7%25.1%20.5%11.2%4.1%2.8%2.3%1.8%1.2%0.2%0.07%
Apr 202633.7%22.6%18.5%12.3%4.5%3%2%1.7%1.4%0.18%0.08%
May 202635.4%19.4%19.4%12.9%4.8%2.6%2.1%1.7%1.4%0.19%0.06%
Jun 202630.6%25.1%20.5%11.2%4.1%2.8%2.3%1.8%1.2%0.25%0.09%
Jul 202632.3%21.6%21.6%11.8%4.3%2.9%1.9%1.9%1.3%0.26%0.07%
Aug 202628%28%18.7%12.5%4.6%2.5%2.1%2.1%1.4%0.22%0.08%
Sep 202630.7%20.5%20.5%13.7%5%2.8%2.3%2.3%1.8%0.3%0.07%

How has the Chupa Chups and Mars comparison changed over the last 12 months?

3 findings
  • Chupa Chups was ahead of Mars in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chupa Chups’ share of searches among lollies worldwide moved from 19% to 20.5%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Mars’ share of searches among lollies worldwide moved from 3.8% to 5%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for lollies worldwide in September 2026?

2 changes

  1. In September 2026, Chupa Chups gained share of searches among lollies worldwide, from 18.7% to 20.5%.

  2. Mars’ share of searches among lollies worldwide has gained ground for 3 months in a row, from 4.1% to 5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chupa Chups’ and Mars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chupa Chups

1 branded search term

  • chupa chups

Mars

1 branded search term

  • mars chocolate

How the Brand Demand Index is measured

Other head-to-heads among lollies

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