Brandwave

How popular isDirective in search?

In September 2026, people searched for Directive by name about 1,310 times worldwide, a 31.8% decrease from the previous year. These searches made up 0.43% of all global media buying agency searches, placing Directive ninth out of ten agencies. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. dentsu36.1%
  2. WPP Media30.3%
  3. Omnicom Media Group13.3%
  4. IPG Mediabrands5.9%
  5. Publicis Media5.9%
  6. Havas Media4.9%
  7. Tinuiti2.3%
  8. Disruptive Advertising0.79%
  9. Directive0.43%
  10. Hotspex Media0.06%
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Which media buying agencies compete with Directive?

Directive against media buying agencies worldwide, by month

Share of searches by month for dentsu, WPP Media, Omnicom Media Group, IPG Mediabrands, Publicis Media, Havas Media, Tinuiti, Directive. The figures are in the table below the chart.

View monthly share of searches table
MonthdentsuWPP MediaOmnicom Media GroupIPG MediabrandsPublicis MediaHavas MediaTinuitiDisruptive AdvertisingDirectiveHotspex Media
Oct 202537%25.8%11.1%11.1%6.1%5%2.3%0.82%0.64%0.11%
Nov 202537.9%24.7%11.4%11.4%6.2%5.1%2%0.67%0.45%0.11%
Dec 202535.6%23.1%15.9%10.7%5.8%4.8%2.7%0.76%0.51%0.1%
Jan 202636.1%27.1%13.3%8.9%5.9%4.9%2.3%0.82%0.62%0.1%
Feb 202636.6%26.1%13.5%9%6%4.9%2.3%0.83%0.63%0.09%
Mar 202636.3%26%13.4%9%6%4.9%2.8%0.98%0.63%0.11%
Apr 202636.6%26.1%13.5%9%4.9%4.9%3.4%0.82%0.63%0.09%
May 202632.5%28.3%14.6%9.7%5.3%5.3%3%0.59%0.58%0.09%
Jun 202633.8%29.4%12.4%8.3%6.8%5.5%2.6%0.62%0.6%0.08%
Jul 202632.6%32%14.6%6.5%5.3%5.3%2.5%0.59%0.58%0.08%
Aug 202633%32.4%14.8%5.4%5.4%5.4%2.5%0.59%0.47%0.06%
Sep 202636.1%30.3%13.3%5.9%5.9%4.9%2.3%0.79%0.43%0.06%

  1. 1.dentsu

    36.1%

    Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +3.1 points.

  2. 2.WPP Media

    30.3%

    Held 2nd. 92.1K estimated branded searches, +3.7% vs prior month. Share -2.1 points.

  3. 3.Omnicom Media Group

    13.3%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.IPG Mediabrands

    5.9%

    Moved from 5th to 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  5. 5.Publicis Media

    5.9%

    Moved from 6th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  6. 6.Havas Media

    4.9%

    Moved from 4th to 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Tinuiti

    2.3%

    Held 7th. 6.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Disruptive Advertising

    0.79%

    Held 8th. 2.4K estimated branded searches, +49.4% vs prior month. Share +0.2 points.

  9. 9.Directive

    0.43%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Hotspex Media

    0.06%

    Held 10th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Directive and its closest rivals

Every comparison with Directive

13 comparisons

How has branded search demand for Directive changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Directive worldwide fell from 1.9K to 1.3K.
  • Across the 12 months ending September 2026, Directive’s share of searches among media buying agencies worldwide held steady, from 0.64% to 0.43%.

How did search popularity change for media buying agencies worldwide in September 2026?

6 changes

  1. In September 2026, IPG Mediabrands overtook Havas Media to rank 4th among media buying agencies worldwide, with 5.9% of the searches.

  2. In September 2026, Publicis Media overtook Havas Media to rank 5th among media buying agencies worldwide, with 5.9% of the searches.

  3. In September 2026, dentsu gained share of searches among media buying agencies worldwide, from 33% to 36.1%.

  4. In September 2026, WPP Media lost share of searches among media buying agencies worldwide, from 32.4% to 30.3%.

  5. In September 2026, Omnicom Media Group lost share of searches among media buying agencies worldwide, from 14.8% to 13.3%.

  6. In September 2026, Havas Media lost share of searches among media buying agencies worldwide, from 5.4% to 4.9%.

How are Directive’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Directive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • directive consulting
  • directiveconsulting.com

Do you work for Directive? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Directive compete?

Directive is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Media buying agencies9th of 100.43%Shown above
Demand generation agencies11th of 11<0.01%Show ranking
Performance marketing agencies5th of 76%Show ranking
Creator with pink hair and a pink jacket

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