Brandwave

Directive vs Havas Media:Which is searched more?

In September 2026, Havas Media had more branded searches than Directive among media buying agencies worldwide. Havas Media had about 14,800 branded searches, while Directive had 1,300. Havas Media made up 4.9% of all media buying agency searches we track, and Directive accounted for 0.43%. These are worldwide searches for English-language branded terms.

Share of searches among media buying agencies worldwide in September 2026Is Directive or Havas Media more popular in search?
Directive0.43%1.3K searches
vs
Havas Media4.9%14.8K searches

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Is Directive or Havas Media more popular in search?

Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Directive and Havas Media among media buying agencies worldwide, by month

Share of searches by month for Havas Media, Directive. The figures are in the table below the chart.

View monthly share of searches table
MonthdentsuWPP MediaOmnicom Media GroupIPG MediabrandsPublicis MediaHavas MediaTinuitiDisruptive AdvertisingDirectiveHotspex Media
Oct 202537%25.8%11.1%11.1%6.1%5%2.3%0.82%0.64%0.11%
Nov 202537.9%24.7%11.4%11.4%6.2%5.1%2%0.67%0.45%0.11%
Dec 202535.6%23.1%15.9%10.7%5.8%4.8%2.7%0.76%0.51%0.1%
Jan 202636.1%27.1%13.3%8.9%5.9%4.9%2.3%0.82%0.62%0.1%
Feb 202636.6%26.1%13.5%9%6%4.9%2.3%0.83%0.63%0.09%
Mar 202636.3%26%13.4%9%6%4.9%2.8%0.98%0.63%0.11%
Apr 202636.6%26.1%13.5%9%4.9%4.9%3.4%0.82%0.63%0.09%
May 202632.5%28.3%14.6%9.7%5.3%5.3%3%0.59%0.58%0.09%
Jun 202633.8%29.4%12.4%8.3%6.8%5.5%2.6%0.62%0.6%0.08%
Jul 202632.6%32%14.6%6.5%5.3%5.3%2.5%0.59%0.58%0.08%
Aug 202633%32.4%14.8%5.4%5.4%5.4%2.5%0.59%0.47%0.06%
Sep 202636.1%30.3%13.3%5.9%5.9%4.9%2.3%0.79%0.43%0.06%

How has the Directive and Havas Media comparison changed over the last 12 months?

3 findings

How did search popularity change for media buying agencies worldwide in September 2026?

4 changes

  1. In September 2026, IPG Mediabrands overtook Havas Media to rank 4th among media buying agencies worldwide, with 5.9% of the searches.

  2. In September 2026, Publicis Media overtook Havas Media to rank 5th among media buying agencies worldwide, with 5.9% of the searches.

  3. In September 2026, Havas Media lost share of searches among media buying agencies worldwide, from 5.4% to 4.9%.

  4. Estimated monthly branded searches for Directive worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Directive’s and Havas Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Directive

1 branded search term

  • directive consulting

Havas Media

1 branded search term

  • havasmedia

How the Brand Demand Index is measured

Other head-to-heads among media buying agencies

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