Brandwave

Omnicom Media Group vs WPP Media:Which is more popular?

In September 2026, WPP Media had more branded searches than Omnicom Media Group among media buying agencies worldwide. WPP Media had about 92,100 branded searches, while Omnicom Media Group had 40,500. WPP Media made up 30.3% of all media buying agency searches we track, and Omnicom Media Group accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about media buying agencies, neither Omnicom Media Group nor WPP Media appeared in any of the five answers.

Among media buying agencies worldwide in September 2026

Who do people search for more?

WPP Media, about 2 searches for every 1 for Omnicom Media Group

WPP Media 92.1K searchesOmnicom Media Group 40.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Omnicom Media Group in 0 of 5WPP Media in 0 of 5

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Top media buying agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Omnicom Media Group nor WPP Media showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tinuiti1st
  2. Disruptive Advertising2nd
  3. Directive3rd
  4. Hotspex Media4th
  5. dentsu–
  6. WPP Media–
  7. Omnicom Media Group–
  8. IPG Mediabrands–
  9. Publicis Media–
  10. Havas Media–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tinuiti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Directive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotspex Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • dentsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WPP Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnicom Media Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IPG Mediabrands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Publicis Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havas Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media buying agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Omnicom Media Group or WPP Media more popular in search?

This chart shows how often people search Google for Omnicom Media Group and WPP Media by name. Each line represents a brand's share of searches for all ten media buying agencies we track, month by month, from English-language searches worldwide.

Omnicom Media Group and WPP Media among media buying agencies worldwide, by month

Share of searches by month for WPP Media, Omnicom Media Group. The figures are in the table below the chart.

View monthly share of searches table
MonthdentsuWPP MediaOmnicom Media GroupIPG MediabrandsPublicis MediaHavas MediaTinuitiDisruptive AdvertisingDirectiveHotspex Media
Oct 202537%25.8%11.1%11.1%6.1%5%2.3%0.82%0.64%0.11%
Nov 202537.9%24.7%11.4%11.4%6.2%5.1%2%0.67%0.45%0.11%
Dec 202535.6%23.1%15.9%10.7%5.8%4.8%2.7%0.76%0.51%0.1%
Jan 202636.1%27.1%13.3%8.9%5.9%4.9%2.3%0.82%0.62%0.1%
Feb 202636.6%26.1%13.5%9%6%4.9%2.3%0.83%0.63%0.09%
Mar 202636.3%26%13.4%9%6%4.9%2.8%0.98%0.63%0.11%
Apr 202636.6%26.1%13.5%9%4.9%4.9%3.4%0.82%0.63%0.09%
May 202632.5%28.3%14.6%9.7%5.3%5.3%3%0.59%0.58%0.09%
Jun 202633.8%29.4%12.4%8.3%6.8%5.5%2.6%0.62%0.6%0.08%
Jul 202632.6%32%14.6%6.5%5.3%5.3%2.5%0.59%0.58%0.08%
Aug 202633%32.4%14.8%5.4%5.4%5.4%2.5%0.59%0.47%0.06%
Sep 202636.1%30.3%13.3%5.9%5.9%4.9%2.3%0.79%0.43%0.06%

How has the Omnicom Media Group and WPP Media comparison changed over the last 12 months?

3 findings

How did search popularity change for media buying agencies worldwide in September 2026?

2 changes

  1. In September 2026, WPP Media lost share of searches among media buying agencies worldwide, from 32.4% to 30.3%.

  2. In September 2026, Omnicom Media Group lost share of searches among media buying agencies worldwide, from 14.8% to 13.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Omnicom Media Group’s and WPP Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Omnicom Media Group

1 branded search term

  • omnicom media group

WPP Media

2 branded search terms

  • groupm
  • wpp media

How the Brand Demand Index is measured

Other head-to-heads among media buying agencies

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