Brandwave

How popular isDirective in search?

In August 2026, there were an estimated 20 branded searches for Directive worldwide which held steady over the last 11 months. Directive holds 0.27% estimated Share of Search among B2B demand generation agencies worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Refine Labs33.1%
  2. Ironpaper23%
  3. Kalungi21.8%
  4. New North21.8%
  5. Directive0.27%
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Which B2B demand generation agencies compete with Directive?

Directive against B2B demand generation agencies worldwide, by month

Share of Search by month for Refine Labs, Ironpaper, Kalungi, New North, Directive. The figures are in the table below the chart.

View monthly share of search table
MonthRefine LabsIronpaperKalungiNew NorthDirective
Oct 202521.7%34.9%25.6%17.5%0.27%
Nov 202523.4%30.8%27.1%18.6%0.14%
Dec 202525.3%31.6%28.2%14.8%0.15%
Jan 202615.9%32.8%30%20.5%0.78%
Feb 202617.7%31.4%33.3%17.5%0.17%
Mar 202619.7%31.8%28.7%19.6%0.3%
Apr 202624%25%27.6%23%0.29%
May 202616%28%30.2%25.3%0.47%
Jun 202617.8%30.8%33.4%17.6%0.35%
Jul 202627.5%29.9%27.2%14.9%0.51%
Aug 202633.1%23%21.8%21.8%0.27%
Sep 2026—————

  1. 1.Refine Labs

    33.1%

    moved from 2nd to 1st · 2.4K estimated branded searches · +49.7% vs prior month · +5.5 points

  2. 2.Ironpaper

    23%

    moved from 1st to 2nd · 1.7K estimated branded searches · -4% vs prior month · -6.9 points

  3. 3.Kalungi

    21.8%

    held 3rd · 1.6K estimated branded searches · 0% vs prior month · -5.4 points

  4. 4.New North

    21.8%

    held 4th · 1.6K estimated branded searches · +83% vs prior month · +7 points

  5. 5.Directive

    0.27%

    held 5th · 20 estimated branded searches · -33.3% vs prior month · -0.2 points

Compare search popularity between Directive and its closest rivals

How has branded search demand for Directive changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Directive worldwide held steady at 20.
  • Across the 11 months ending August 2026, Directive’s estimated Share of Search among B2B demand generation agencies worldwide held steady at 0.27%.

How did search popularity change for B2B demand generation agencies worldwide in August 2026?

  1. In August 2026, Refine Labs overtook Ironpaper to take the highest estimated Share of Search among B2B demand generation agencies worldwide, at 33.1%.

  2. In August 2026, New North gained estimated Share of Search among B2B demand generation agencies worldwide, from 14.9% to 21.8%.

  3. In August 2026, Ironpaper lost estimated Share of Search among B2B demand generation agencies worldwide, from 29.9% to 23%.

  4. In August 2026, Kalungi lost estimated Share of Search among B2B demand generation agencies worldwide, from 27.2% to 21.8%.

How is Directive measured?

Brandwave collects information about searches that people make online using Directive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • directiveconsulting.com

Do you work for Directive? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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