How popular isNew North in search?
In August 2026, there were an estimated 1.6K branded searches for New North worldwide which is up 22.9% over the last 11 months. New North holds 21.8% estimated Share of Search among B2B demand generation agencies worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Refine Labs33.1%
Ironpaper23%Kalungi21.8%
New North21.8%
Directive0.27%
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Which B2B demand generation agencies compete with New North?
Share of Search by month for Refine Labs, Ironpaper, Kalungi, New North. The figures are in the table below the chart.
View monthly share of search table
| Month | Refine Labs | Ironpaper | Kalungi | New North | Directive |
|---|---|---|---|---|---|
| Oct 2025 | 21.7% | 34.9% | 25.6% | 17.5% | 0.27% |
| Nov 2025 | 23.4% | 30.8% | 27.1% | 18.6% | 0.14% |
| Dec 2025 | 25.3% | 31.6% | 28.2% | 14.8% | 0.15% |
| Jan 2026 | 15.9% | 32.8% | 30% | 20.5% | 0.78% |
| Feb 2026 | 17.7% | 31.4% | 33.3% | 17.5% | 0.17% |
| Mar 2026 | 19.7% | 31.8% | 28.7% | 19.6% | 0.3% |
| Apr 2026 | 24% | 25% | 27.6% | 23% | 0.29% |
| May 2026 | 16% | 28% | 30.2% | 25.3% | 0.47% |
| Jun 2026 | 17.8% | 30.8% | 33.4% | 17.6% | 0.35% |
| Jul 2026 | 27.5% | 29.9% | 27.2% | 14.9% | 0.51% |
| Aug 2026 | 33.1% | 23% | 21.8% | 21.8% | 0.27% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.1% | 2.4K | +49.7% | +5.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23% | 1.7K | -4% | -6.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 21.8% | 1.6K | 0% | -5.4 points | |
| 4, held 4th | 21.8% | 1.6K | +83% | +7 points | |
| 5, held 5th | 0.27% | 20 | -33.3% | -0.2 points |
33.1%
moved from 2nd to 1st · 2.4K estimated branded searches · +49.7% vs prior month · +5.5 points
23%
moved from 1st to 2nd · 1.7K estimated branded searches · -4% vs prior month · -6.9 points
3.
21.8%
held 3rd · 1.6K estimated branded searches · 0% vs prior month · -5.4 points
21.8%
held 4th · 1.6K estimated branded searches · +83% vs prior month · +7 points
0.27%
held 5th · 20 estimated branded searches · -33.3% vs prior month · -0.2 points
Compare search popularity between New North and its closest rivals
How has branded search demand for New North changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for New North worldwide rose from 1.3K to 1.6K.
- Across the 11 months ending August 2026, New North’s estimated Share of Search among B2B demand generation agencies worldwide increased from 17.5% to 21.8%.
- Across the 11 months ending August 2026, New North’s estimated Share of Search among B2B demand generation agencies worldwide peaked at 25.3% in May 2026 and was lowest at 14.8% in December 2025.
How did search popularity change for B2B demand generation agencies worldwide in August 2026?
4 changes
In August 2026, Refine Labs overtook Ironpaper to take the highest estimated Share of Search among B2B demand generation agencies worldwide, at 33.1%.
In August 2026, New North gained estimated Share of Search among B2B demand generation agencies worldwide, from 14.9% to 21.8%.
In August 2026, Ironpaper lost estimated Share of Search among B2B demand generation agencies worldwide, from 29.9% to 23%.
In August 2026, Kalungi lost estimated Share of Search among B2B demand generation agencies worldwide, from 27.2% to 21.8%.
How is New North measured?
Brandwave collects information about searches that people make online using New North’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- new north
- newnorth.com
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