Directive vs Disruptive Advertising:Which is searched more?
In September 2026, Disruptive Advertising had more branded searches than Directive among media buying agencies worldwide. Disruptive Advertising had about 2,420 branded searches, while Directive had 1,300. Disruptive Advertising made up 0.79% of all media buying agency searches we track, and Directive accounted for 0.43%. These are worldwide searches for English-language branded terms.
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Is Directive or Disruptive Advertising more popular in search?
Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Disruptive Advertising, Directive. The figures are in the table below the chart.
View monthly share of searches table
| Month | dentsu | WPP Media | Omnicom Media Group | IPG Mediabrands | Publicis Media | Havas Media | Tinuiti | Disruptive Advertising | Directive | Hotspex Media |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 25.8% | 11.1% | 11.1% | 6.1% | 5% | 2.3% | 0.82% | 0.64% | 0.11% |
| Nov 2025 | 37.9% | 24.7% | 11.4% | 11.4% | 6.2% | 5.1% | 2% | 0.67% | 0.45% | 0.11% |
| Dec 2025 | 35.6% | 23.1% | 15.9% | 10.7% | 5.8% | 4.8% | 2.7% | 0.76% | 0.51% | 0.1% |
| Jan 2026 | 36.1% | 27.1% | 13.3% | 8.9% | 5.9% | 4.9% | 2.3% | 0.82% | 0.62% | 0.1% |
| Feb 2026 | 36.6% | 26.1% | 13.5% | 9% | 6% | 4.9% | 2.3% | 0.83% | 0.63% | 0.09% |
| Mar 2026 | 36.3% | 26% | 13.4% | 9% | 6% | 4.9% | 2.8% | 0.98% | 0.63% | 0.11% |
| Apr 2026 | 36.6% | 26.1% | 13.5% | 9% | 4.9% | 4.9% | 3.4% | 0.82% | 0.63% | 0.09% |
| May 2026 | 32.5% | 28.3% | 14.6% | 9.7% | 5.3% | 5.3% | 3% | 0.59% | 0.58% | 0.09% |
| Jun 2026 | 33.8% | 29.4% | 12.4% | 8.3% | 6.8% | 5.5% | 2.6% | 0.62% | 0.6% | 0.08% |
| Jul 2026 | 32.6% | 32% | 14.6% | 6.5% | 5.3% | 5.3% | 2.5% | 0.59% | 0.58% | 0.08% |
| Aug 2026 | 33% | 32.4% | 14.8% | 5.4% | 5.4% | 5.4% | 2.5% | 0.59% | 0.47% | 0.06% |
| Sep 2026 | 36.1% | 30.3% | 13.3% | 5.9% | 5.9% | 4.9% | 2.3% | 0.79% | 0.43% | 0.06% |
How has the Directive and Disruptive Advertising comparison changed over the last 12 months?
3 findings
- Disruptive Advertising was ahead of Directive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Directive’s share of searches among media buying agencies worldwide moved from 0.64% to 0.43%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Disruptive Advertising’s share of searches among media buying agencies worldwide moved from 0.82% to 0.79%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for media buying agencies worldwide in September 2026?
1 change
Estimated monthly branded searches for Directive worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Directive’s and Disruptive Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Directive
1 branded search term
- directive consulting
Disruptive Advertising
2 branded search terms
- disruptive advertising
- disruptive advertising agency
Other head-to-heads among media buying agencies
dentsu vs WPP Media: compare search popularity
dentsu vs Omnicom Media Group: compare search popularity
dentsu vs IPG Mediabrands: compare search popularity
dentsu vs Publicis Media: compare search popularity- WPP Media vs Omnicom Media Group: compare search popularity
- WPP Media vs IPG Mediabrands: compare search popularity
Put your own brand in this comparison
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