How popular isDirective in search?
In September 2026, people searched for Directive by name about 1,310 times worldwide, a 31.8% decrease from the previous year. These searches made up 6% of all global performance marketing agency searches, placing Directive fifth out of seven agencies. These are worldwide searches for English-language branded terms.
Tinuiti31.5%
NP Digital25%
Wpromote20.3%
Disruptive Advertising11%
Directive6%
Jellyfish5.9%
DEPT0.32%
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Which performance marketing agencies compete with Directive?
Share of searches by month for Tinuiti, NP Digital, Wpromote, Disruptive Advertising, Directive, Jellyfish. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tinuiti | NP Digital | Wpromote | Disruptive Advertising | Directive | Jellyfish | DEPT |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 27.1% | 17.9% | 9.8% | 7.7% | 9.7% | 0.2% |
| Nov 2025 | 26.8% | 31.7% | 21.2% | 9.1% | 6.2% | 4.7% | 0.24% |
| Dec 2025 | 31.1% | 24.8% | 24.7% | 8.8% | 5.9% | 4.5% | 0.23% |
| Jan 2026 | 26.5% | 25.7% | 25.5% | 9.5% | 7.5% | 5% | 0.27% |
| Feb 2026 | 28.2% | 27.3% | 22.3% | 10.1% | 7.8% | 4.1% | 0.2% |
| Mar 2026 | 31.5% | 24.9% | 20.4% | 11% | 7.1% | 4.8% | 0.19% |
| Apr 2026 | 37.7% | 24.6% | 16.4% | 9.1% | 7.1% | 4.8% | 0.18% |
| May 2026 | 33.3% | 26.5% | 21.7% | 6.5% | 6.5% | 5.1% | 0.28% |
| Jun 2026 | 27.6% | 27.1% | 26.7% | 6.6% | 6.5% | 5.2% | 0.28% |
| Jul 2026 | 30.4% | 24.2% | 23.9% | 7.2% | 7.2% | 7% | 0.22% |
| Aug 2026 | 30.7% | 24.5% | 24.3% | 7.2% | 5.9% | 7.1% | 0.31% |
| Sep 2026 | 31.5% | 25% | 20.3% | 11% | 6% | 5.9% | 0.32% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.5% | 6.9K | 0% | +0.7 points | |
| 2, held 2nd | 25% | 5.5K | 0% | +0.6 points | |
| 3, held 3rd | 20.3% | 4.5K | -18.3% | -4 points | |
| 4, held 4th | 11% | 2.4K | +49.4% | +3.8 points | |
| 5, moved from 6th to 5th | 6% | 1.3K | -0.76% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.9% | 1.3K | -18.8% | -1.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.32% | 70 | 0% | 0 points |
1.
Tinuiti31.5%
Held 1st. 6.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
25%
Held 2nd. 5.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Wpromote20.3%
Held 3rd. 4.5K estimated branded searches, -18.3% vs prior month. Share -4 points.
Held 4th. 2.4K estimated branded searches, +49.4% vs prior month. Share +3.8 points.
6%
Moved from 6th to 5th. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.1 points.
5.9%
Moved from 5th to 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -1.2 points.
7.
DEPT0.32%
Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Directive and its closest rivals
Every comparison with Directive
13 comparisons
- Directive vs NP Digital
- Directive vs Wpromote
- Directive vs Jellyfish
- dentsu vs Directive
- Directive vs Disruptive Advertising
- Directive vs Havas Media
- Directive vs IPG Mediabrands
- Directive vs Omnicom Media Group
- Directive vs Publicis Media
- Directive vs Tinuiti
- Directive vs WPP Media
- Directive vs Hotspex Media
- DEPT vs Directive
How has branded search demand for Directive changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Directive worldwide fell from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Directive’s share of searches among performance marketing agencies worldwide decreased from 7.7% to 6%.
- Across the 12 months ending September 2026, Directive’s share of searches among performance marketing agencies worldwide peaked at 7.8% in February 2026 and was lowest at 5.9% in August 2026.
- Across the 12 months ending September 2026, Directive rose from 6th to 5th among performance marketing agencies worldwide.
How did search popularity change for performance marketing agencies worldwide in September 2026?
6 changes
In September 2026, Disruptive Advertising gained share of searches among performance marketing agencies worldwide, from 7.2% to 11%.
In September 2026, Tinuiti gained share of searches among performance marketing agencies worldwide, from 30.7% to 31.5%.
In September 2026, NP Digital gained share of searches among performance marketing agencies worldwide, from 24.5% to 25%.
In September 2026, Wpromote lost share of searches among performance marketing agencies worldwide, from 24.3% to 20.3%.
In September 2026, Jellyfish lost share of searches among performance marketing agencies worldwide, from 7.1% to 5.9%.
In September 2026, Directive rose from 6th to 5th among performance marketing agencies worldwide.
How are Directive’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Directive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- directive consulting
- directiveconsulting.com
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Where does Directive compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Media buying agencies | 9th of 10 | 0.43% | Show ranking |
| Demand generation agencies | 11th of 11 | <0.01% | Show ranking |
| Performance marketing agencies | 5th of 7 | 6% | Shown above |
Is Directive your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.