Brandwave

How popular isTinuiti?

In September 2026, people searched for Tinuiti by name about 6,920 times worldwide, about the same as the previous year. These searches made up 31.5% of all global performance marketing agency searches, placing Tinuiti first out of seven agencies. When we asked both ChatGPT and Google AI Overviews about performance marketing agencies, Tinuiti appeared in two of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Tinuiti is the most searched of 7 competitors and the most recommended in AI answers.

  1. TinuitiShare of searches 31.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. NP DigitalShare of searches 25%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. WpromoteShare of searches 20.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. Disruptive AdvertisingShare of searches 11%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. DirectiveShare of searches 6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top performance marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tinuiti was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tinuiti is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tinuiti1st
  2. Wpromote2nd
  3. Directive2nd
  4. NP Digital4th
  5. Disruptive Advertising4th
  6. Jellyfish–
  7. DEPT–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Directive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tinuiti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wpromote2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NP Digital1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Disruptive Advertising1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jellyfish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DEPT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about performance marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which performance marketing agencies compete with Tinuiti?

Tinuiti against performance marketing agencies worldwide, by month

Share of searches by month for Tinuiti, NP Digital, Wpromote, Disruptive Advertising, Directive, Jellyfish. The figures are in the table below the chart.

View monthly share of searches table
MonthTinuitiNP DigitalWpromoteDisruptive AdvertisingDirectiveJellyfishDEPT
Oct 202527.6%27.1%17.9%9.8%7.7%9.7%0.2%
Nov 202526.8%31.7%21.2%9.1%6.2%4.7%0.24%
Dec 202531.1%24.8%24.7%8.8%5.9%4.5%0.23%
Jan 202626.5%25.7%25.5%9.5%7.5%5%0.27%
Feb 202628.2%27.3%22.3%10.1%7.8%4.1%0.2%
Mar 202631.5%24.9%20.4%11%7.1%4.8%0.19%
Apr 202637.7%24.6%16.4%9.1%7.1%4.8%0.18%
May 202633.3%26.5%21.7%6.5%6.5%5.1%0.28%
Jun 202627.6%27.1%26.7%6.6%6.5%5.2%0.28%
Jul 202630.4%24.2%23.9%7.2%7.2%7%0.22%
Aug 202630.7%24.5%24.3%7.2%5.9%7.1%0.31%
Sep 202631.5%25%20.3%11%6%5.9%0.32%
  1. 1.Tinuiti

    31.5%

    Held 1st. 6.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. Held 2nd. 5.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Wpromote

    20.3%

    Held 3rd. 4.5K estimated branded searches, -18.3% vs prior month. Share -4 points.

  4. Held 4th. 2.4K estimated branded searches, +49.4% vs prior month. Share +3.8 points.

  5. Moved from 6th to 5th. 1.3K estimated branded searches, -0.76% vs prior month. Share +0.1 points.

  6. 6.Jellyfish

    5.9%

    Moved from 5th to 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -1.2 points.

  7. 7.DEPT

    0.32%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tinuiti and its closest rivals

Every comparison with Tinuiti

29 comparisons

How has branded search demand for Tinuiti changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tinuiti worldwide held steady at 6.9K.
  • Across the 12 months ending September 2026, Tinuiti’s share of searches among performance marketing agencies worldwide increased from 27.6% to 31.5%.
  • Across the 12 months ending September 2026, Tinuiti’s share of searches among performance marketing agencies worldwide peaked at 37.7% in April 2026 and was lowest at 26.5% in January 2026.

How did search popularity change for performance marketing agencies worldwide in September 2026?

6 changes
  1. In September 2026, Disruptive Advertising gained share of searches among performance marketing agencies worldwide, from 7.2% to 11%.

  2. In September 2026, Tinuiti gained share of searches among performance marketing agencies worldwide, from 30.7% to 31.5%.

  3. In September 2026, NP Digital gained share of searches among performance marketing agencies worldwide, from 24.5% to 25%.

  4. In September 2026, Wpromote lost share of searches among performance marketing agencies worldwide, from 24.3% to 20.3%.

  5. In September 2026, Jellyfish lost share of searches among performance marketing agencies worldwide, from 7.1% to 5.9%.

  6. In September 2026, Directive rose from 6th to 5th among performance marketing agencies worldwide.

How are Tinuiti’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tinuiti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tinuiti
  • tinuiti agency

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How the Brand Demand Index is measured

Where does Tinuiti compete?

Tinuiti is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Media buying agencies7th of 102.3%Show ranking
Digital marketing agencies3rd of 912.3%Show ranking
Social media marketing agencies3rd of 716.6%Show ranking
Ecommerce marketing agencies1st of 929.7%Show ranking
Performance marketing agencies1st of 731.5%Shown above
Creator with pink hair and a pink jacket

Is Tinuiti your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.