Brandwave

Havas Media vs Tinuiti:Which is more popular?

In September 2026, Havas Media had more branded searches than Tinuiti among media buying agencies worldwide. Havas Media had about 14,800 branded searches, while Tinuiti had 6,920. Havas Media made up 4.9% of all media buying agency searches we track, and Tinuiti accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about media buying agencies, Tinuiti appeared in two of the five answers and Havas Media in none.

Among media buying agencies worldwide in September 2026

Who do people search for more?

Havas Media, about 2 searches for every 1 for Tinuiti

Havas Media 14.8K searchesTinuiti 6.9K searches

Who does AI mention more?

Tinuiti, mentioned in 2 of 5 answers, Havas Media in 0

Tinuiti in 2 of 5Havas Media in 0 of 5

Who does AI recommend more?

Tinuiti, the only one of the two named

Tinuiti first in 2Havas Media never named

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Top media buying agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tinuiti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Havas Media did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tinuiti1st
  2. Disruptive Advertising2nd
  3. Directive3rd
  4. Hotspex Media4th
  5. dentsu–
  6. WPP Media–
  7. Omnicom Media Group–
  8. IPG Mediabrands–
  9. Publicis Media–
  10. Havas Media–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tinuiti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Directive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotspex Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • dentsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WPP Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnicom Media Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IPG Mediabrands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Publicis Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havas Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media buying agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Havas Media or Tinuiti more popular in search?

This chart shows how often people search Google for Havas Media and Tinuiti by name. Each line represents a brand's share of searches for all ten media buying agencies we track, month by month, from English-language searches worldwide.

Havas Media and Tinuiti among media buying agencies worldwide, by month

Share of searches by month for Havas Media, Tinuiti. The figures are in the table below the chart.

View monthly share of searches table
MonthdentsuWPP MediaOmnicom Media GroupIPG MediabrandsPublicis MediaHavas MediaTinuitiDisruptive AdvertisingDirectiveHotspex Media
Oct 202537%25.8%11.1%11.1%6.1%5%2.3%0.82%0.64%0.11%
Nov 202537.9%24.7%11.4%11.4%6.2%5.1%2%0.67%0.45%0.11%
Dec 202535.6%23.1%15.9%10.7%5.8%4.8%2.7%0.76%0.51%0.1%
Jan 202636.1%27.1%13.3%8.9%5.9%4.9%2.3%0.82%0.62%0.1%
Feb 202636.6%26.1%13.5%9%6%4.9%2.3%0.83%0.63%0.09%
Mar 202636.3%26%13.4%9%6%4.9%2.8%0.98%0.63%0.11%
Apr 202636.6%26.1%13.5%9%4.9%4.9%3.4%0.82%0.63%0.09%
May 202632.5%28.3%14.6%9.7%5.3%5.3%3%0.59%0.58%0.09%
Jun 202633.8%29.4%12.4%8.3%6.8%5.5%2.6%0.62%0.6%0.08%
Jul 202632.6%32%14.6%6.5%5.3%5.3%2.5%0.59%0.58%0.08%
Aug 202633%32.4%14.8%5.4%5.4%5.4%2.5%0.59%0.47%0.06%
Sep 202636.1%30.3%13.3%5.9%5.9%4.9%2.3%0.79%0.43%0.06%

How has the Havas Media and Tinuiti comparison changed over the last 12 months?

3 findings
  • Havas Media was ahead of Tinuiti in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Havas Media’s share of searches among media buying agencies worldwide moved from 5% to 4.9%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Tinuiti’s share of searches among media buying agencies worldwide held steady at 2.3%, and its estimated monthly branded searches held steady at 6.9K.

How did search popularity change for media buying agencies worldwide in September 2026?

3 changes

  1. In September 2026, IPG Mediabrands overtook Havas Media to rank 4th among media buying agencies worldwide, with 5.9% of the searches.

  2. In September 2026, Publicis Media overtook Havas Media to rank 5th among media buying agencies worldwide, with 5.9% of the searches.

  3. In September 2026, Havas Media lost share of searches among media buying agencies worldwide, from 5.4% to 4.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Havas Media’s and Tinuiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Havas Media

1 branded search term

  • havasmedia

Tinuiti

2 branded search terms

  • tinuiti
  • tinuiti agency

How the Brand Demand Index is measured

Other head-to-heads among media buying agencies

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