Omnicom Media Group vs Tinuiti:Which is more popular?
In September 2026, Omnicom Media Group had more branded searches than Tinuiti among media buying agencies worldwide. Omnicom Media Group had about 40,500 branded searches, while Tinuiti had 6,920. Omnicom Media Group made up 13.3% of all media buying agency searches we track, and Tinuiti accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about media buying agencies, Tinuiti appeared in two of the five answers and Omnicom Media Group in none.
Who do people search for more?
Omnicom Media Group, about 6 searches for every 1 for Tinuiti
Who does AI mention more?
Tinuiti, mentioned in 2 of 5 answers, Omnicom Media Group in 0
Who does AI recommend more?
Tinuiti, the only one of the two named
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Top media buying agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tinuiti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Omnicom Media Group did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tinuiti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Disruptive Advertising2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Directive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hotspex Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
dentsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WPP Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Omnicom Media Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IPG Mediabrands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Publicis Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Havas Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about media buying agencies
5 answers
Asked ChatGPT
“Which media buying agency should I hire?”
Asked ChatGPT
“What are the best media buying agencies?”
Asked ChatGPT
“What's the best media buying agency for ad campaigns?”
Searched Google, AI Overview
“media buying agencies”
Searched Google, AI Overview
“digital media buying agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Omnicom Media Group or Tinuiti more popular in search?
This chart shows how often people search Google for Omnicom Media Group and Tinuiti by name. Each line represents a brand's share of searches for all ten media buying agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Omnicom Media Group, Tinuiti. The figures are in the table below the chart.
View monthly share of searches table
| Month | dentsu | WPP Media | Omnicom Media Group | IPG Mediabrands | Publicis Media | Havas Media | Tinuiti | Disruptive Advertising | Directive | Hotspex Media |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 25.8% | 11.1% | 11.1% | 6.1% | 5% | 2.3% | 0.82% | 0.64% | 0.11% |
| Nov 2025 | 37.9% | 24.7% | 11.4% | 11.4% | 6.2% | 5.1% | 2% | 0.67% | 0.45% | 0.11% |
| Dec 2025 | 35.6% | 23.1% | 15.9% | 10.7% | 5.8% | 4.8% | 2.7% | 0.76% | 0.51% | 0.1% |
| Jan 2026 | 36.1% | 27.1% | 13.3% | 8.9% | 5.9% | 4.9% | 2.3% | 0.82% | 0.62% | 0.1% |
| Feb 2026 | 36.6% | 26.1% | 13.5% | 9% | 6% | 4.9% | 2.3% | 0.83% | 0.63% | 0.09% |
| Mar 2026 | 36.3% | 26% | 13.4% | 9% | 6% | 4.9% | 2.8% | 0.98% | 0.63% | 0.11% |
| Apr 2026 | 36.6% | 26.1% | 13.5% | 9% | 4.9% | 4.9% | 3.4% | 0.82% | 0.63% | 0.09% |
| May 2026 | 32.5% | 28.3% | 14.6% | 9.7% | 5.3% | 5.3% | 3% | 0.59% | 0.58% | 0.09% |
| Jun 2026 | 33.8% | 29.4% | 12.4% | 8.3% | 6.8% | 5.5% | 2.6% | 0.62% | 0.6% | 0.08% |
| Jul 2026 | 32.6% | 32% | 14.6% | 6.5% | 5.3% | 5.3% | 2.5% | 0.59% | 0.58% | 0.08% |
| Aug 2026 | 33% | 32.4% | 14.8% | 5.4% | 5.4% | 5.4% | 2.5% | 0.59% | 0.47% | 0.06% |
| Sep 2026 | 36.1% | 30.3% | 13.3% | 5.9% | 5.9% | 4.9% | 2.3% | 0.79% | 0.43% | 0.06% |
How has the Omnicom Media Group and Tinuiti comparison changed over the last 12 months?
3 findings
- Omnicom Media Group was ahead of Tinuiti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Omnicom Media Group’s share of searches among media buying agencies worldwide moved from 11.1% to 13.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Tinuiti’s share of searches among media buying agencies worldwide held steady at 2.3%, and its estimated monthly branded searches held steady at 6.9K.
How did search popularity change for media buying agencies worldwide in September 2026?
1 change
In September 2026, Omnicom Media Group lost share of searches among media buying agencies worldwide, from 14.8% to 13.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Omnicom Media Group’s and Tinuiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Omnicom Media Group
1 branded search term
- omnicom media group
Tinuiti
2 branded search terms
- tinuiti
- tinuiti agency
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