Brandwave

dentsu vs Publicis Media:Which is more popular?

In September 2026, dentsu had more branded searches than Publicis Media among media buying agencies worldwide. dentsu had about 110,000 branded searches, while Publicis Media had 18,100. dentsu made up 36.1% of all media buying agency searches we track, and Publicis Media accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about media buying agencies, neither dentsu nor Publicis Media appeared in any of the five answers.

Among media buying agencies worldwide in September 2026

Who do people search for more?

dentsu, about 6 searches for every 1 for Publicis Media

dentsu 110K searchesPublicis Media 18.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

dentsu in 0 of 5Publicis Media in 0 of 5

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Top media buying agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither dentsu nor Publicis Media showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tinuiti1st
  2. Disruptive Advertising2nd
  3. Directive3rd
  4. Hotspex Media4th
  5. dentsu–
  6. WPP Media–
  7. Omnicom Media Group–
  8. IPG Mediabrands–
  9. Publicis Media–
  10. Havas Media–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tinuiti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Directive2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotspex Media2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • dentsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WPP Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnicom Media Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IPG Mediabrands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Publicis Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havas Media0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media buying agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is dentsu or Publicis Media more popular in search?

This chart shows how often people search Google for dentsu and Publicis Media by name. Each line represents a brand's share of searches for all ten media buying agencies we track, month by month, from English-language searches worldwide.

dentsu and Publicis Media among media buying agencies worldwide, by month

Share of searches by month for dentsu, Publicis Media. The figures are in the table below the chart.

View monthly share of searches table
MonthdentsuWPP MediaOmnicom Media GroupIPG MediabrandsPublicis MediaHavas MediaTinuitiDisruptive AdvertisingDirectiveHotspex Media
Oct 202537%25.8%11.1%11.1%6.1%5%2.3%0.82%0.64%0.11%
Nov 202537.9%24.7%11.4%11.4%6.2%5.1%2%0.67%0.45%0.11%
Dec 202535.6%23.1%15.9%10.7%5.8%4.8%2.7%0.76%0.51%0.1%
Jan 202636.1%27.1%13.3%8.9%5.9%4.9%2.3%0.82%0.62%0.1%
Feb 202636.6%26.1%13.5%9%6%4.9%2.3%0.83%0.63%0.09%
Mar 202636.3%26%13.4%9%6%4.9%2.8%0.98%0.63%0.11%
Apr 202636.6%26.1%13.5%9%4.9%4.9%3.4%0.82%0.63%0.09%
May 202632.5%28.3%14.6%9.7%5.3%5.3%3%0.59%0.58%0.09%
Jun 202633.8%29.4%12.4%8.3%6.8%5.5%2.6%0.62%0.6%0.08%
Jul 202632.6%32%14.6%6.5%5.3%5.3%2.5%0.59%0.58%0.08%
Aug 202633%32.4%14.8%5.4%5.4%5.4%2.5%0.59%0.47%0.06%
Sep 202636.1%30.3%13.3%5.9%5.9%4.9%2.3%0.79%0.43%0.06%

How has the dentsu and Publicis Media comparison changed over the last 12 months?

3 findings

How did search popularity change for media buying agencies worldwide in September 2026?

2 changes

  1. In September 2026, Publicis Media overtook Havas Media to rank 5th among media buying agencies worldwide, with 5.9% of the searches.

  2. In September 2026, dentsu gained share of searches among media buying agencies worldwide, from 33% to 36.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using dentsu’s and Publicis Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

dentsu

1 branded search term

  • dentsu

Publicis Media

1 branded search term

  • publicis media

How the Brand Demand Index is measured

Other head-to-heads among media buying agencies

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