SmartSites vs Tinuiti:Which is more popular?
In September 2026, Tinuiti had more branded searches than SmartSites among digital marketing agencies worldwide. Tinuiti had about 6,920 branded searches, while SmartSites had 5,400. Tinuiti made up 12.3% of all digital marketing agency searches we track, and SmartSites accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about digital marketing agencies, SmartSites appeared in two of the five answers and Tinuiti in none.
Who do people search for more?
Tinuiti, about 28% more searches than SmartSites
Who does AI mention more?
SmartSites, mentioned in 2 of 5 answers, Tinuiti in 0
Who does AI recommend more?
SmartSites, the only one of the two named
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Top digital marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SmartSites was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tinuiti did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ignite Visibility3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SmartSites2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KlientBoost2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brainlabs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Croud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tinuiti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wpromote0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jellyfish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rise Interactive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital marketing agencies
5 answers
Asked ChatGPT
“Which digital marketing agency should I hire?”
Asked ChatGPT
“What are the best digital marketing agencies?”
Asked ChatGPT
“What's the best digital marketing agency for online growth?”
Searched Google, AI Overview
“digital marketing agency”
Searched Google, AI Overview
“digital marketing services”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is SmartSites or Tinuiti more popular in search?
This chart shows how often people search Google for SmartSites and Tinuiti by name. Each line represents a brand's share of searches for all nine digital marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Tinuiti, SmartSites. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brainlabs | Croud | Tinuiti | SmartSites | Wpromote | Ignite Visibility | KlientBoost | Jellyfish | Rise Interactive |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 26.9% | 10.2% | 8% | 6.6% | 6.5% | 4.3% | 3.6% | 0.88% |
| Nov 2025 | 32.7% | 26.8% | 10.2% | 9.8% | 8.1% | 5.2% | 4.3% | 1.8% | 1.1% |
| Dec 2025 | 28.1% | 28.1% | 13% | 8.3% | 10.3% | 4.6% | 4.6% | 1.9% | 1.1% |
| Jan 2026 | 30.4% | 24.8% | 11.6% | 9.1% | 11.2% | 4.9% | 4.9% | 2.2% | 0.99% |
| Feb 2026 | 31.1% | 25.4% | 11.9% | 9.3% | 9.4% | 5% | 5% | 1.7% | 1.2% |
| Mar 2026 | 32.5% | 26.5% | 12.4% | 7.9% | 8% | 5.3% | 4.2% | 1.9% | 1.3% |
| Apr 2026 | 32.6% | 26.6% | 15% | 7.9% | 6.5% | 4.3% | 4.3% | 1.9% | 0.87% |
| May 2026 | 31.1% | 25.4% | 14.4% | 7.5% | 9.4% | 5% | 4.1% | 2.2% | 0.82% |
| Jun 2026 | 31.3% | 25.6% | 11.9% | 7.6% | 11.5% | 5% | 4.1% | 2.2% | 0.83% |
| Jul 2026 | 31.8% | 26% | 12.1% | 7.7% | 9.6% | 5.1% | 4.2% | 2.8% | 0.68% |
| Aug 2026 | 32.2% | 26.3% | 12.3% | 6.4% | 9.7% | 5.2% | 4.3% | 2.8% | 0.85% |
| Sep 2026 | 32.2% | 26.3% | 12.3% | 9.6% | 8% | 5.2% | 3.4% | 2.3% | 0.69% |
How has the SmartSites and Tinuiti comparison changed over the last 12 months?
3 findings
- Tinuiti was ahead of SmartSites in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SmartSites’ share of searches among digital marketing agencies worldwide moved from 8% to 9.6%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Tinuiti’s share of searches among digital marketing agencies worldwide moved from 10.2% to 12.3%, and its estimated monthly branded searches held steady at 6.9K.
How did search popularity change for digital marketing agencies worldwide in September 2026?
1 change
In September 2026, SmartSites overtook Wpromote to rank 4th among digital marketing agencies worldwide, with 9.6% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using SmartSites’ and Tinuiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SmartSites
1 branded search term
- smartsites
Tinuiti
2 branded search terms
- tinuiti
- tinuiti agency
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