Directive vs Wpromote:Which is searched more?
In September 2026, Wpromote had more branded searches than Directive among performance marketing agencies worldwide. Wpromote had about 4,470 branded searches, while Directive had 1,310. Wpromote made up 20.3% of all performance marketing agency searches we track, and Directive accounted for 6%. These are worldwide searches for English-language branded terms.
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Is Directive or Wpromote more popular in search?
Compare agencies that manage paid media, creative testing, and measurable acquisition programs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wpromote, Directive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tinuiti | NP Digital | Wpromote | Disruptive Advertising | Directive | Jellyfish | DEPT |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 27.1% | 17.9% | 9.8% | 7.7% | 9.7% | 0.2% |
| Nov 2025 | 26.8% | 31.7% | 21.2% | 9.1% | 6.2% | 4.7% | 0.24% |
| Dec 2025 | 31.1% | 24.8% | 24.7% | 8.8% | 5.9% | 4.5% | 0.23% |
| Jan 2026 | 26.5% | 25.7% | 25.5% | 9.5% | 7.5% | 5% | 0.27% |
| Feb 2026 | 28.2% | 27.3% | 22.3% | 10.1% | 7.8% | 4.1% | 0.2% |
| Mar 2026 | 31.5% | 24.9% | 20.4% | 11% | 7.1% | 4.8% | 0.19% |
| Apr 2026 | 37.7% | 24.6% | 16.4% | 9.1% | 7.1% | 4.8% | 0.18% |
| May 2026 | 33.3% | 26.5% | 21.7% | 6.5% | 6.5% | 5.1% | 0.28% |
| Jun 2026 | 27.6% | 27.1% | 26.7% | 6.6% | 6.5% | 5.2% | 0.28% |
| Jul 2026 | 30.4% | 24.2% | 23.9% | 7.2% | 7.2% | 7% | 0.22% |
| Aug 2026 | 30.7% | 24.5% | 24.3% | 7.2% | 5.9% | 7.1% | 0.31% |
| Sep 2026 | 31.5% | 25% | 20.3% | 11% | 6% | 5.9% | 0.32% |
How has the Directive and Wpromote comparison changed over the last 12 months?
3 findings
- Wpromote was ahead of Directive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Directive’s share of searches among performance marketing agencies worldwide moved from 7.7% to 6%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Wpromote’s share of searches among performance marketing agencies worldwide moved from 17.9% to 20.3%, and its estimated monthly branded searches held steady at 4.5K.
How did search popularity change for performance marketing agencies worldwide in September 2026?
2 changes
In September 2026, Wpromote lost share of searches among performance marketing agencies worldwide, from 24.3% to 20.3%.
In September 2026, Directive rose from 6th to 5th among performance marketing agencies worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Directive’s and Wpromote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among performance marketing agencies
Tinuiti vs NP Digital: compare search popularity- Tinuiti vs Wpromote: compare search popularity
Tinuiti vs Disruptive Advertising: compare search popularity- Tinuiti vs Directive: compare search popularity
- NP Digital vs Wpromote: compare search popularity
- NP Digital vs Disruptive Advertising: compare search popularity
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