NP Digital vs Tinuiti:Which is more popular?
In September 2026, Tinuiti had more branded searches than NP Digital among performance marketing agencies worldwide. Tinuiti had about 6,920 branded searches, while NP Digital had 5,510. Tinuiti made up 31.5% of all performance marketing agency searches we track, and NP Digital accounted for 25%. When we asked ChatGPT and Google AI Overviews about performance marketing agencies, Tinuiti appeared in two of the five answers and NP Digital in one. Tinuiti was mentioned before NP Digital in every answer.
Who do people search for more?
Tinuiti, about 26% more searches than NP Digital
Who does AI mention more?
Tinuiti, mentioned in 2 of 5 answers, NP Digital in 1
Who does AI recommend more?
Tinuiti, named ahead of NP Digital in every answer
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Top performance marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tinuiti was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NP Digital was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tinuiti was listed before NP Digital in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Directive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tinuiti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wpromote2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NP Digital1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Disruptive Advertising1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jellyfish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DEPT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about performance marketing agencies
5 answers
Asked ChatGPT
“Which performance marketing agency should I hire?”
Asked ChatGPT
“What are the best performance marketing agencies?”
Asked ChatGPT
“What's the best performance marketing agency for measurable acquisition?”
Searched Google, AI Overview
“performance marketing agencies”
Searched Google, AI Overview
“paid media agency”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is NP Digital or Tinuiti more popular in search?
This chart shows how often people search Google for NP Digital and Tinuiti by name. Each line represents a brand's share of searches for all seven performance marketing agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Tinuiti, NP Digital. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tinuiti | NP Digital | Wpromote | Disruptive Advertising | Directive | Jellyfish | DEPT |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 27.1% | 17.9% | 9.8% | 7.7% | 9.7% | 0.2% |
| Nov 2025 | 26.8% | 31.7% | 21.2% | 9.1% | 6.2% | 4.7% | 0.24% |
| Dec 2025 | 31.1% | 24.8% | 24.7% | 8.8% | 5.9% | 4.5% | 0.23% |
| Jan 2026 | 26.5% | 25.7% | 25.5% | 9.5% | 7.5% | 5% | 0.27% |
| Feb 2026 | 28.2% | 27.3% | 22.3% | 10.1% | 7.8% | 4.1% | 0.2% |
| Mar 2026 | 31.5% | 24.9% | 20.4% | 11% | 7.1% | 4.8% | 0.19% |
| Apr 2026 | 37.7% | 24.6% | 16.4% | 9.1% | 7.1% | 4.8% | 0.18% |
| May 2026 | 33.3% | 26.5% | 21.7% | 6.5% | 6.5% | 5.1% | 0.28% |
| Jun 2026 | 27.6% | 27.1% | 26.7% | 6.6% | 6.5% | 5.2% | 0.28% |
| Jul 2026 | 30.4% | 24.2% | 23.9% | 7.2% | 7.2% | 7% | 0.22% |
| Aug 2026 | 30.7% | 24.5% | 24.3% | 7.2% | 5.9% | 7.1% | 0.31% |
| Sep 2026 | 31.5% | 25% | 20.3% | 11% | 6% | 5.9% | 0.32% |
How has the NP Digital and Tinuiti comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: NP Digital took it in November 2025, Tinuiti took it in December 2025.
- Across the 12 months ending September 2026, NP Digital’s share of searches among performance marketing agencies worldwide moved from 27.1% to 25%, and its estimated monthly branded searches moved from 6.7K to 5.5K.
- Across the 12 months ending September 2026, Tinuiti’s share of searches among performance marketing agencies worldwide moved from 27.6% to 31.5%, and its estimated monthly branded searches held steady at 6.9K.
How did search popularity change for performance marketing agencies worldwide in September 2026?
2 changes
In September 2026, Tinuiti gained share of searches among performance marketing agencies worldwide, from 30.7% to 31.5%.
In September 2026, NP Digital gained share of searches among performance marketing agencies worldwide, from 24.5% to 25%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using NP Digital’s and Tinuiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NP Digital
2 branded search terms
- np digital
- np digital marketing
Tinuiti
2 branded search terms
- tinuiti
- tinuiti agency
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