Disruptive Advertising vs NP Digital:Which is searched more?
In September 2026, NP Digital had more branded searches than Disruptive Advertising among performance marketing agencies worldwide. NP Digital had about 5,510 branded searches, while Disruptive Advertising had 2,420. NP Digital made up 25% of all performance marketing agency searches we track, and Disruptive Advertising accounted for 11%. These are worldwide searches for English-language branded terms.
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Is Disruptive Advertising or NP Digital more popular in search?
Compare agencies that manage paid media, creative testing, and measurable acquisition programs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for NP Digital, Disruptive Advertising. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tinuiti | NP Digital | Wpromote | Disruptive Advertising | Directive | Jellyfish | DEPT |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 27.1% | 17.9% | 9.8% | 7.7% | 9.7% | 0.2% |
| Nov 2025 | 26.8% | 31.7% | 21.2% | 9.1% | 6.2% | 4.7% | 0.24% |
| Dec 2025 | 31.1% | 24.8% | 24.7% | 8.8% | 5.9% | 4.5% | 0.23% |
| Jan 2026 | 26.5% | 25.7% | 25.5% | 9.5% | 7.5% | 5% | 0.27% |
| Feb 2026 | 28.2% | 27.3% | 22.3% | 10.1% | 7.8% | 4.1% | 0.2% |
| Mar 2026 | 31.5% | 24.9% | 20.4% | 11% | 7.1% | 4.8% | 0.19% |
| Apr 2026 | 37.7% | 24.6% | 16.4% | 9.1% | 7.1% | 4.8% | 0.18% |
| May 2026 | 33.3% | 26.5% | 21.7% | 6.5% | 6.5% | 5.1% | 0.28% |
| Jun 2026 | 27.6% | 27.1% | 26.7% | 6.6% | 6.5% | 5.2% | 0.28% |
| Jul 2026 | 30.4% | 24.2% | 23.9% | 7.2% | 7.2% | 7% | 0.22% |
| Aug 2026 | 30.7% | 24.5% | 24.3% | 7.2% | 5.9% | 7.1% | 0.31% |
| Sep 2026 | 31.5% | 25% | 20.3% | 11% | 6% | 5.9% | 0.32% |
How has the Disruptive Advertising and NP Digital comparison changed over the last 12 months?
3 findings
- NP Digital was ahead of Disruptive Advertising in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Disruptive Advertising’s share of searches among performance marketing agencies worldwide moved from 9.8% to 11%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, NP Digital’s share of searches among performance marketing agencies worldwide moved from 27.1% to 25%, and its estimated monthly branded searches moved from 6.7K to 5.5K.
How did search popularity change for performance marketing agencies worldwide in September 2026?
2 changes
In September 2026, Disruptive Advertising gained share of searches among performance marketing agencies worldwide, from 7.2% to 11%.
In September 2026, NP Digital gained share of searches among performance marketing agencies worldwide, from 24.5% to 25%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Disruptive Advertising’s and NP Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Disruptive Advertising
2 branded search terms
- disruptive advertising
- disruptive advertising agency
NP Digital
2 branded search terms
- np digital
- np digital marketing
Other head-to-heads among performance marketing agencies
Tinuiti vs NP Digital: compare search popularity
Tinuiti vs Wpromote: compare search popularity- Tinuiti vs Disruptive Advertising: compare search popularity
Tinuiti vs Directive: compare search popularity- NP Digital vs Wpromote: compare search popularity
- NP Digital vs Directive: compare search popularity
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