Directive vs Omnicom Media Group:Which is searched more?
In September 2026, Omnicom Media Group had more branded searches than Directive among media buying agencies worldwide. Omnicom Media Group had about 40,500 branded searches, while Directive had 1,300. Omnicom Media Group made up 13.3% of all media buying agency searches we track, and Directive accounted for 0.43%. These are worldwide searches for English-language branded terms.
Follow Directive vs Omnicom Media Group and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Directive or Omnicom Media Group more popular in search?
Compare the media buying agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Omnicom Media Group, Directive. The figures are in the table below the chart.
View monthly share of searches table
| Month | dentsu | WPP Media | Omnicom Media Group | IPG Mediabrands | Publicis Media | Havas Media | Tinuiti | Disruptive Advertising | Directive | Hotspex Media |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 25.8% | 11.1% | 11.1% | 6.1% | 5% | 2.3% | 0.82% | 0.64% | 0.11% |
| Nov 2025 | 37.9% | 24.7% | 11.4% | 11.4% | 6.2% | 5.1% | 2% | 0.67% | 0.45% | 0.11% |
| Dec 2025 | 35.6% | 23.1% | 15.9% | 10.7% | 5.8% | 4.8% | 2.7% | 0.76% | 0.51% | 0.1% |
| Jan 2026 | 36.1% | 27.1% | 13.3% | 8.9% | 5.9% | 4.9% | 2.3% | 0.82% | 0.62% | 0.1% |
| Feb 2026 | 36.6% | 26.1% | 13.5% | 9% | 6% | 4.9% | 2.3% | 0.83% | 0.63% | 0.09% |
| Mar 2026 | 36.3% | 26% | 13.4% | 9% | 6% | 4.9% | 2.8% | 0.98% | 0.63% | 0.11% |
| Apr 2026 | 36.6% | 26.1% | 13.5% | 9% | 4.9% | 4.9% | 3.4% | 0.82% | 0.63% | 0.09% |
| May 2026 | 32.5% | 28.3% | 14.6% | 9.7% | 5.3% | 5.3% | 3% | 0.59% | 0.58% | 0.09% |
| Jun 2026 | 33.8% | 29.4% | 12.4% | 8.3% | 6.8% | 5.5% | 2.6% | 0.62% | 0.6% | 0.08% |
| Jul 2026 | 32.6% | 32% | 14.6% | 6.5% | 5.3% | 5.3% | 2.5% | 0.59% | 0.58% | 0.08% |
| Aug 2026 | 33% | 32.4% | 14.8% | 5.4% | 5.4% | 5.4% | 2.5% | 0.59% | 0.47% | 0.06% |
| Sep 2026 | 36.1% | 30.3% | 13.3% | 5.9% | 5.9% | 4.9% | 2.3% | 0.79% | 0.43% | 0.06% |
How has the Directive and Omnicom Media Group comparison changed over the last 12 months?
3 findings
- Omnicom Media Group was ahead of Directive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Directive’s share of searches among media buying agencies worldwide moved from 0.64% to 0.43%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Omnicom Media Group’s share of searches among media buying agencies worldwide moved from 11.1% to 13.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for media buying agencies worldwide in September 2026?
2 changes
In September 2026, Omnicom Media Group lost share of searches among media buying agencies worldwide, from 14.8% to 13.3%.
Estimated monthly branded searches for Directive worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Directive’s and Omnicom Media Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Directive
1 branded search term
- directive consulting
Omnicom Media Group
1 branded search term
- omnicom media group
Other head-to-heads among media buying agencies
dentsu vs WPP Media: compare search popularity- dentsu vs Omnicom Media Group: compare search popularity
dentsu vs IPG Mediabrands: compare search popularity
dentsu vs Publicis Media: compare search popularity- WPP Media vs Omnicom Media Group: compare search popularity
- WPP Media vs IPG Mediabrands: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.