Brandwave

Demand generation agencies:Which brands are most popular in search?

In August 2026, Belkins was the most searched among demand generation agencies worldwide, with an estimated 201K branded searches and 91% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Belkins91%
  2. Callbox5.5%
  3. CIENCE3%
  4. LeadGenius0.27%
  5. Operatix0.22%

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Share of SearchLeaderboard

Compare the agencies brands hire to generate B2B demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among demand generation agencies worldwide, by month

Share of Search by month for Belkins, Callbox, CIENCE. The figures are in the table below the chart.

View monthly share of search table
MonthBelkinsCallboxCIENCELeadGeniusOperatix
Oct 202590.2%5.4%3.6%0.39%0.32%
Nov 202590.3%5.4%3.6%0.32%0.27%
Dec 202591%5.5%3%0.33%0.22%
Jan 202690.3%5.4%3.6%0.4%0.26%
Feb 202689.1%6.5%3.6%0.48%0.32%
Mar 202690.3%5.4%3.6%0.4%0.26%
Apr 202689.1%6.5%3.6%0.48%0.32%
May 202691%5.5%3%0.33%0.22%
Jun 202691%5.5%3%0.27%0.22%
Jul 202689.9%6.6%2.9%0.26%0.32%
Aug 202691%5.5%3%0.27%0.22%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Belkins

    91%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +1.2 points.

  2. 2.Callbox

    5.5%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.CIENCE

    3%

    Held 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.LeadGenius

    0.27%

    Moved from 5th to 4th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  5. 5.Operatix

    0.22%

    Moved from 4th to 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among demand generation agencies worldwide?

In August 2026, Belkins was the most searched among demand generation agencies worldwide, with an estimated 201K branded searches and 91% estimated Share of Search within this set. Callbox is in 2nd place, 85.6 percentage points behind at 5.5% Share of Search.

Global demand generation agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Belkins90.2% → 91%91%Jun 202689.1%Feb 20261st
Callbox5.4% → 5.5%6.6%Jul 20265.4%Oct 20252nd
CIENCE3.6% → 3%3.6%Nov 20252.9%Jul 20263rd
LeadGenius0.39% → 0.27%0.48%Feb 20260.26%Jul 20264th
Operatix0.32% → 0.22%0.32%Oct 20250.22%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Belkins’ estimated Share of Search among demand generation agencies worldwide increased from 90.2% to 91%.
  • Across the 11 months ending August 2026, CIENCE’s estimated Share of Search among demand generation agencies worldwide decreased from 3.6% to 3%.
  • Across the 11 months ending August 2026, Belkins’ estimated Share of Search among demand generation agencies worldwide peaked at 91% in June 2026 and was lowest at 89.1% in February 2026.
  • Across the 11 months ending August 2026, Callbox’s estimated Share of Search among demand generation agencies worldwide peaked at 6.6% in July 2026 and was lowest at 5.4% in October 2025.
  • Across the 11 months ending August 2026, Callbox, LeadGenius and Operatix held steady: their estimated Share of Search among demand generation agencies worldwide each moved less than 0.5 percentage points.

How did search popularity change for demand generation agencies worldwide in August 2026?

  1. In August 2026, Belkins gained estimated Share of Search among demand generation agencies worldwide, from 89.9% to 91%.

  2. In August 2026, Callbox lost estimated Share of Search among demand generation agencies worldwide, from 6.6% to 5.5%.

  3. In August 2026, LeadGenius rose from 5th to 4th among demand generation agencies worldwide.

  4. In August 2026, Operatix fell from 4th to 5th among demand generation agencies worldwide.

  5. Estimated monthly branded searches for CIENCE worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

How the Brand Demand Index is measured

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