Brandwave

How popular isDell in search?

In September 2026, there were an estimated 2.3M branded searches for Dell worldwide which is down 12.5% over the last 12 months. Dell holds 14.4% estimated Share of Search among laptop brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple MacBook34.7%
  2. Lenovo29.3%
  3. Dell14.4%
  4. ASUS12.2%
  5. Razer5.4%
  6. Microsoft Surface2.3%
  7. HP1.6%
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Where does Dell compete?

Dell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands3rd of 714.4%Shown below
External monitor brands2nd of 524%Show ranking
Portable monitor brands2nd of 524%Show ranking
Wireless keyboard brands1st of 538.4%Show ranking
Computer monitor brands1st of 543.7%Show ranking
Curved monitor brands1st of 553.1%Show ranking

Which laptop brands compete with Dell?

Dell against laptop brands worldwide, by month

Share of Search by month for Apple MacBook, Lenovo, Dell, ASUS, Razer, Microsoft Surface. The figures are in the table below the chart.

View monthly share of search table
MonthApple MacBookLenovoDellASUSRazerMicrosoft SurfaceHP
Oct 202529.3%29.7%17%12.8%6.7%2.4%2.1%
Nov 202527.4%31.3%18%11.7%7.5%2.2%1.9%
Dec 202529.4%29.4%16.3%12.8%8.2%1.9%2.1%
Jan 202628.8%29.8%16.8%12.6%8.1%1.9%2.1%
Feb 202632.1%27%15.4%13.8%7.3%2.1%2.3%
Mar 202638.4%26.5%14.2%11%5.9%2.1%1.8%
Apr 202633.3%28.1%16%11.9%6.2%2.2%2.3%
May 202632.8%27.7%18%11.7%6.2%1.8%1.9%
Jun 202630.9%29.7%16.6%13%5.6%2.5%1.7%
Jul 202631.5%32.5%15%11.2%6%2.1%1.8%
Aug 202634.1%30.8%14.2%12%5.4%1.9%1.6%
Sep 202634.7%29.3%14.4%12.2%5.4%2.3%1.6%

  1. 1.Apple MacBook

    34.7%

    Held 1st. 5.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Lenovo

    29.3%

    Held 2nd. 4.7M estimated branded searches, -6.5% vs prior month. Share -1.5 points.

  3. 3.Dell

    14.4%

    Held 3rd. 2.3M estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.ASUS

    12.2%

    Held 4th. 2M estimated branded searches, -0.17% vs prior month. Share +0.2 points.

  5. 5.Razer

    5.4%

    Held 5th. 870K estimated branded searches, -1.4% vs prior month. Share 0 points.

  6. 6.Microsoft Surface

    2.3%

    Held 6th. 368K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  7. 7.HP

    1.6%

    Held 7th. 261K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dell and its closest rivals

Every comparison with Dell

How has branded search demand for Dell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dell worldwide fell from 2.6M to 2.3M.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among laptop brands worldwide decreased from 17% to 14.4%.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among laptop brands worldwide peaked at 18% in November 2025 and was lowest at 14.2% in August 2026.

How did search popularity change for laptop brands worldwide in September 2026?

  1. In September 2026, Apple MacBook gained estimated Share of Search among laptop brands worldwide, from 34.1% to 34.7%.

  2. In September 2026, Lenovo lost estimated Share of Search among laptop brands worldwide, from 30.8% to 29.3%.

  3. Estimated monthly branded searches for HP worldwide fell 20.5% over 12 measured months, from 328K to 261K in September 2026.

  4. Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.

  5. Estimated monthly branded searches for Dell worldwide fell 12.5% over 12 measured months, from 2.6M to 2.3M in September 2026.

How is Dell measured?

Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • dell
  • dell laptop
  • dell monitor

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How the Brand Demand Index is measured

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