Brandwave

How popular isCloudinary?

In September 2026, people searched for Cloudinary by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 32.6% of all global website image optimization tool searches, placing Cloudinary second out of seven tools. When we asked both ChatGPT and Google AI Overviews about website image optimization tools, Cloudinary appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Cloudinary is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. TinyPNGShare of searches 42.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. CloudinaryShare of searches 32.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. SquooshShare of searches 21.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ImagifyShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. ShortPixelShare of searches 0.99%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top website image optimization tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudinary was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudinary is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShortPixel1st
  2. TinyPNG2nd
  3. Squoosh3rd
  4. Cloudinary4th
  5. Imagify5th
  6. Kraken.io–
  7. EWWW Image Optimizer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TinyPNG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ShortPixel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudinary3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squoosh3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Imagify1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kraken.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EWWW Image Optimizer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website image optimization tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which website image optimization tools compete with Cloudinary?

Cloudinary against website image optimization tools worldwide, by month

Share of searches by month for TinyPNG, Cloudinary, Squoosh. The figures are in the table below the chart.

View monthly share of searches table
MonthTinyPNGCloudinarySquooshImagifyShortPixelKraken.ioEWWW Image Optimizer
Oct 202550.8%26.9%14.8%2%4.7%0.33%0.48%
Nov 202549.5%31.6%14.2%1.9%2%0.27%0.46%
Dec 202550.7%31%13.9%1.5%2.2%0.26%0.38%
Jan 202648.3%30.5%16.7%1.5%2.5%0.26%0.37%
Feb 202648%29.3%16%1.5%4.5%0.25%0.43%
Mar 202652.4%27.3%15%1.3%3.5%0.22%0.32%
Apr 202647.6%31.9%17.5%1.3%1.2%0.22%0.31%
May 202648.6%31.4%17.2%1.3%1%0.18%0.31%
Jun 202655.9%27.1%14.9%0.9%0.86%0.15%0.21%
Jul 202666.7%20.5%11.2%0.68%0.66%0.09%0.16%
Aug 202663.8%20.7%13.9%0.69%0.64%0.14%0.2%
Sep 202642.6%32.6%21.9%1.3%0.99%0.27%0.26%

  1. 1.TinyPNG

    42.6%

    Held 1st. 263K estimated branded searches, -57.6% vs prior month. Share -21.1 points.

  2. 2.Cloudinary

    32.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +11.9 points.

  3. 3.Squoosh

    21.9%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +8 points.

  4. 4.Imagify

    1.3%

    Held 4th. 8.2K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  5. 5.ShortPixel

    0.99%

    Held 5th. 6.1K estimated branded searches, -1.9% vs prior month. Share +0.4 points.

  6. 6.Kraken.io

    0.27%

    Moved from 7th to 6th. 1.7K estimated branded searches, +21.2% vs prior month. Share +0.1 points.

  7. 7.EWWW Image Optimizer

    0.26%

    Moved from 6th to 7th. 1.6K estimated branded searches, -15.1% vs prior month. Share +0.1 points.

Compare popularity between Cloudinary and its closest rivals

Every comparison with Cloudinary

18 comparisons

How has branded search demand for Cloudinary changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cloudinary worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Cloudinary’s share of searches among website image optimization tools worldwide increased from 26.9% to 32.6%.
  • Across the 12 months ending September 2026, Cloudinary’s share of searches among website image optimization tools worldwide peaked at 32.6% in September 2026 and was lowest at 20.5% in July 2026.

How did search popularity change for website image optimization tools worldwide in September 2026?

6 changes

  1. In September 2026, Cloudinary gained share of searches among website image optimization tools worldwide, from 20.7% to 32.6%.

  2. In September 2026, Squoosh gained share of searches among website image optimization tools worldwide, from 13.9% to 21.9%.

  3. In September 2026, Imagify gained share of searches among website image optimization tools worldwide, from 0.69% to 1.3%.

  4. In September 2026, TinyPNG lost share of searches among website image optimization tools worldwide, from 63.8% to 42.6%.

  5. In September 2026, Kraken.io rose from 7th to 6th among website image optimization tools worldwide.

  6. In September 2026, EWWW Image Optimizer fell from 6th to 7th among website image optimization tools worldwide.

How are Cloudinary’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cloudinary’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cloudinary

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How the Brand Demand Index is measured

Where does Cloudinary compete?

Cloudinary is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website image optimization tools2nd of 732.6%Shown above
Image CDN platforms1st of 668.6%Show ranking
Digital asset management platforms1st of 779.6%Show ranking
Image processing APIs1st of 586.9%Show ranking
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