Cloudinary vs Squoosh:Which is more popular?
In September 2026, Cloudinary had more branded searches than Squoosh among website image optimization tools worldwide. Cloudinary had about 201,000 branded searches, while Squoosh had 135,000. Cloudinary made up 32.6% of all website image optimization tool searches we track, and Squoosh accounted for 21.9%. When we asked ChatGPT and Google AI Overviews about website image optimization tools, Cloudinary and Squoosh each appeared in three of the five answers. Squoosh was mentioned before Cloudinary in every answer that named either.
Who do people search for more?
Cloudinary, about 49% more searches than Squoosh
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Squoosh, named ahead of Cloudinary in 3 of 3 answers
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Top website image optimization tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cloudinary and Squoosh were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Squoosh was listed before Cloudinary in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TinyPNG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ShortPixel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cloudinary3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Squoosh3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Imagify1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kraken.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EWWW Image Optimizer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website image optimization tools
5 answers
Asked ChatGPT
“Which website image optimization tool should I use?”
Asked ChatGPT
“What are the best website image optimization tools?”
Asked ChatGPT
“What's the best website image optimization tool for faster page loading?”
Searched Google, AI Overview
“optimize website images”
Searched Google, AI Overview
“website image compressor”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cloudinary or Squoosh more popular in search?
This chart shows how often people search Google for Cloudinary and Squoosh by name. Each line represents a brand's share of searches for all seven website image optimization tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Cloudinary, Squoosh. The figures are in the table below the chart.
View monthly share of searches table
| Month | TinyPNG | Cloudinary | Squoosh | Imagify | ShortPixel | Kraken.io | EWWW Image Optimizer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 26.9% | 14.8% | 2% | 4.7% | 0.33% | 0.48% |
| Nov 2025 | 49.5% | 31.6% | 14.2% | 1.9% | 2% | 0.27% | 0.46% |
| Dec 2025 | 50.7% | 31% | 13.9% | 1.5% | 2.2% | 0.26% | 0.38% |
| Jan 2026 | 48.3% | 30.5% | 16.7% | 1.5% | 2.5% | 0.26% | 0.37% |
| Feb 2026 | 48% | 29.3% | 16% | 1.5% | 4.5% | 0.25% | 0.43% |
| Mar 2026 | 52.4% | 27.3% | 15% | 1.3% | 3.5% | 0.22% | 0.32% |
| Apr 2026 | 47.6% | 31.9% | 17.5% | 1.3% | 1.2% | 0.22% | 0.31% |
| May 2026 | 48.6% | 31.4% | 17.2% | 1.3% | 1% | 0.18% | 0.31% |
| Jun 2026 | 55.9% | 27.1% | 14.9% | 0.9% | 0.86% | 0.15% | 0.21% |
| Jul 2026 | 66.7% | 20.5% | 11.2% | 0.68% | 0.66% | 0.09% | 0.16% |
| Aug 2026 | 63.8% | 20.7% | 13.9% | 0.69% | 0.64% | 0.14% | 0.2% |
| Sep 2026 | 42.6% | 32.6% | 21.9% | 1.3% | 0.99% | 0.27% | 0.26% |
How has the Cloudinary and Squoosh comparison changed over the last 12 months?
3 findings
- Cloudinary was ahead of Squoosh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cloudinary’s share of searches among website image optimization tools worldwide moved from 26.9% to 32.6%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Squoosh’s share of searches among website image optimization tools worldwide moved from 14.8% to 21.9%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for website image optimization tools worldwide in September 2026?
2 changes
In September 2026, Cloudinary gained share of searches among website image optimization tools worldwide, from 20.7% to 32.6%.
In September 2026, Squoosh gained share of searches among website image optimization tools worldwide, from 13.9% to 21.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cloudinary’s and Squoosh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudinary
1 branded search term
- cloudinary
Squoosh
1 branded search term
- squoosh
Other head-to-heads among website image optimization tools
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