How popular isCloudinary in search?
In August 2026, there were an estimated 201K branded searches for Cloudinary worldwide which is up 21.8% over the last 11 months. Cloudinary holds 62.2% estimated Share of Search among image CDN platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Cloudinary compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Image CDN platforms | 1st of 5 | 62.2% | Shown below |
| Image processing APIs | 1st of 5 | 86.9% | Show ranking |
Which image CDN platforms compete with Cloudinary?
Share of Search by month for Cloudinary, Fastly, Bunny.net, ImageKit. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudinary | Fastly | Bunny.net | ImageKit | imgix |
|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.6% | 9.1% | 6.3% | 1.9% |
| Nov 2025 | 60.8% | 22.4% | 8.5% | 6.7% | 1.6% |
| Dec 2025 | 64.5% | 19.9% | 8.5% | 5.8% | 1.4% |
| Jan 2026 | 61.1% | 23.1% | 8.6% | 5.5% | 1.6% |
| Feb 2026 | 58.2% | 25.8% | 8.3% | 6.4% | 1.3% |
| Mar 2026 | 63.6% | 20.3% | 9% | 5.7% | 1.4% |
| Apr 2026 | 63.4% | 20.2% | 9.5% | 5.7% | 1.1% |
| May 2026 | 64% | 20.4% | 9.8% | 4.7% | 1.1% |
| Jun 2026 | 66.5% | 18.3% | 8.3% | 6% | 0.97% |
| Jul 2026 | 68.2% | 17.2% | 7.5% | 6.2% | 1% |
| Aug 2026 | 62.2% | 20.8% | 9% | 6.9% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.2% | 201K | -18.3% | -6 points | |
| 2, held 2nd | 20.8% | 67.2K | +8.6% | +3.6 points | |
| 3, held 3rd | 9% | 29K | +7.9% | +1.5 points | |
| 4, held 4th | 6.9% | 22.2K | 0% | +0.7 points | |
| 5, held 5th | 1.1% | 3.6K | 0% | +0.1 points |
62.2%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -6 points.
2.
Fastly20.8%
Held 2nd. 67.2K estimated branded searches, +8.6% vs prior month. Share +3.6 points.
9%
Held 3rd. 29K estimated branded searches, +7.9% vs prior month. Share +1.5 points.
4.
ImageKit6.9%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
imgix1.1%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Cloudinary and its closest rivals
How has branded search demand for Cloudinary changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cloudinary worldwide rose from 165K to 201K.
- Across the 11 months ending August 2026, Cloudinary’s estimated Share of Search among image CDN platforms worldwide increased from 57.2% to 62.2%.
- Across the 11 months ending August 2026, Cloudinary’s estimated Share of Search among image CDN platforms worldwide peaked at 68.2% in July 2026 and was lowest at 57.2% in October 2025.
How did search popularity change for image CDN platforms worldwide in August 2026?
5 changes
In August 2026, Fastly gained estimated Share of Search among image CDN platforms worldwide, from 17.2% to 20.8%.
In August 2026, Bunny.net gained estimated Share of Search among image CDN platforms worldwide, from 7.5% to 9%.
In August 2026, ImageKit gained estimated Share of Search among image CDN platforms worldwide, from 6.2% to 6.9%.
In August 2026, Cloudinary lost estimated Share of Search among image CDN platforms worldwide, from 68.2% to 62.2%.
Estimated monthly branded searches for imgix worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.
How is Cloudinary measured?
Brandwave collects information about searches that people make online using Cloudinary’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cloudinary
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Is Cloudinary your brand?
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