Cloudinary vs Dash:Which is more popular?
In September 2026, Cloudinary had more branded searches than Dash among digital asset management platforms worldwide. Cloudinary had about 201,000 branded searches, while Dash had 320. Cloudinary made up 79.6% of all digital asset management platform searches we track, and Dash accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about digital asset management platforms, Cloudinary appeared in three of the five answers and Dash in one. Cloudinary was mentioned before Dash in every answer that named either.
Who do people search for more?
Cloudinary, about 628 searches for every 1 for Dash
Who does AI mention more?
Cloudinary, mentioned in 3 of 5 answers, Dash in 1
Who does AI recommend more?
Cloudinary, named ahead of Dash in 3 of 3 answers
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Top digital asset management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cloudinary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dash was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudinary was listed before Dash in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bynder1st
Canto2nd
Brandfolder3rd
Aprimo4th- Cloudinary5th
Frontify6th
Dash7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bynder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brandfolder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cloudinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aprimo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frontify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital asset management platforms
5 answers
Asked ChatGPT
“Which digital asset management platform should I use?”
Asked ChatGPT
“What are the best digital asset management platforms?”
Asked ChatGPT
“What's the best digital asset management platform for marketing assets?”
Searched Google, AI Overview
“digital asset management platform”
Searched Google, AI Overview
“digital asset management tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Cloudinary or Dash more popular in search?
This chart shows how often people search Google for Cloudinary and Dash by name. Each line represents a brand's share of searches for all seven digital asset management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Cloudinary, Dash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudinary | Bynder | Frontify | Aprimo | Brandfolder | Canto | Dash |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 11.9% | 7.9% | 2.9% | 4.3% | 0.39% | 0.17% |
| Nov 2025 | 78.5% | 8.7% | 7.1% | 2.1% | 3.2% | 0.28% | 0.15% |
| Dec 2025 | 82.1% | 7.4% | 5% | 1.8% | 3.3% | 0.29% | 0.11% |
| Jan 2026 | 78% | 8.6% | 7% | 2.1% | 3.8% | 0.28% | 0.12% |
| Feb 2026 | 77.5% | 8.6% | 7% | 2.6% | 3.8% | 0.34% | 0.12% |
| Mar 2026 | 80.8% | 7.3% | 6% | 2.2% | 3.3% | 0.29% | 0.16% |
| Apr 2026 | 81.6% | 7.4% | 6.1% | 1.8% | 2.7% | 0.29% | 0.13% |
| May 2026 | 83.7% | 6.2% | 5.1% | 1.9% | 2.8% | 0.3% | 0.13% |
| Jun 2026 | 82.2% | 7.4% | 5% | 2.2% | 2.7% | 0.29% | 0.13% |
| Jul 2026 | 84.2% | 6.2% | 5.1% | 1.9% | 2.3% | 0.25% | 0.13% |
| Aug 2026 | 81.4% | 7.3% | 6% | 2.2% | 2.7% | 0.29% | 0.13% |
| Sep 2026 | 79.6% | 8.8% | 5.9% | 2.6% | 2.6% | 0.29% | 0.13% |
How has the Cloudinary and Dash comparison changed over the last 12 months?
3 findings
- Cloudinary was ahead of Dash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cloudinary’s share of searches among digital asset management platforms worldwide moved from 72.3% to 79.6%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Dash’s share of searches among digital asset management platforms worldwide moved from 0.17% to 0.13%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for digital asset management platforms worldwide in September 2026?
2 changes
In September 2026, Cloudinary lost share of searches among digital asset management platforms worldwide, from 81.4% to 79.6%.
Estimated monthly branded searches for Dash worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cloudinary’s and Dash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudinary
1 branded search term
- cloudinary
Dash
1 branded search term
- dash dam
Other head-to-heads among digital asset management platforms
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