Brandwave

Brandfolder vs Cloudinary:Which is more popular?

In September 2026, Cloudinary had more branded searches than Brandfolder among digital asset management platforms worldwide. Cloudinary had about 201,000 branded searches, while Brandfolder had 6,600. Cloudinary made up 79.6% of all digital asset management platform searches we track, and Brandfolder accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about digital asset management platforms, Brandfolder appeared in all five answers and Cloudinary in three. Brandfolder was mentioned before Cloudinary in four out of five answers.

Among digital asset management platforms worldwide in September 2026

Who do people search for more?

Cloudinary, about 30 searches for every 1 for Brandfolder

Cloudinary 201K searchesBrandfolder 6.6K searches

Who does AI mention more?

Brandfolder, mentioned in every answer we collected

Brandfolder in 5 of 5Cloudinary in 3 of 5

Who does AI recommend more?

Brandfolder, named ahead of Cloudinary in 4 of 5 answers

Brandfolder first in 4Cloudinary first in 1

Follow Brandfolder vs Cloudinary and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top digital asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brandfolder appeared in all five answers. Cloudinary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brandfolder was listed before Cloudinary in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bynder1st
  2. Canto2nd
  3. Brandfolder3rd
  4. Aprimo4th
  5. Cloudinary5th
  6. Frontify6th
  7. Dash7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bynder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandfolder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aprimo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital asset management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Brandfolder or Cloudinary more popular in search?

This chart shows how often people search Google for Brandfolder and Cloudinary by name. Each line represents a brand's share of searches for all seven digital asset management platforms we track, month by month, from English-language searches worldwide.

Brandfolder and Cloudinary among digital asset management platforms worldwide, by month

Share of searches by month for Cloudinary, Brandfolder. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudinaryBynderFrontifyAprimoBrandfolderCantoDash
Oct 202572.3%11.9%7.9%2.9%4.3%0.39%0.17%
Nov 202578.5%8.7%7.1%2.1%3.2%0.28%0.15%
Dec 202582.1%7.4%5%1.8%3.3%0.29%0.11%
Jan 202678%8.6%7%2.1%3.8%0.28%0.12%
Feb 202677.5%8.6%7%2.6%3.8%0.34%0.12%
Mar 202680.8%7.3%6%2.2%3.3%0.29%0.16%
Apr 202681.6%7.4%6.1%1.8%2.7%0.29%0.13%
May 202683.7%6.2%5.1%1.9%2.8%0.3%0.13%
Jun 202682.2%7.4%5%2.2%2.7%0.29%0.13%
Jul 202684.2%6.2%5.1%1.9%2.3%0.25%0.13%
Aug 202681.4%7.3%6%2.2%2.7%0.29%0.13%
Sep 202679.6%8.8%5.9%2.6%2.6%0.29%0.13%

How has the Brandfolder and Cloudinary comparison changed over the last 12 months?

3 findings

How did search popularity change for digital asset management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Cloudinary lost share of searches among digital asset management platforms worldwide, from 81.4% to 79.6%.

  2. In September 2026, Brandfolder fell from 4th to 5th among digital asset management platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brandfolder’s and Cloudinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brandfolder

1 branded search term

  • brandfolder

Cloudinary

1 branded search term

  • cloudinary

How the Brand Demand Index is measured

Other head-to-heads among digital asset management platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free