Brandwave

How popular isCloudinary?

In September 2026, people searched for Cloudinary by name about 201,000 times worldwide, a 21.8% increase from the previous year. These searches made up 79.6% of all global digital asset management platform searches, placing Cloudinary first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about digital asset management platforms, Cloudinary appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Cloudinary is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. CloudinaryShare of searches 79.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. BynderShare of searches 8.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. FrontifyShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. AprimoShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. BrandfolderShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top digital asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudinary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cloudinary is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bynder1st
  2. Canto2nd
  3. Brandfolder3rd
  4. Aprimo4th
  5. Cloudinary5th
  6. Frontify6th
  7. Dash7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bynder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandfolder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aprimo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital asset management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which digital asset management platforms compete with Cloudinary?

Cloudinary against digital asset management platforms worldwide, by month

Share of searches by month for Cloudinary, Bynder, Frontify, Aprimo, Brandfolder. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudinaryBynderFrontifyAprimoBrandfolderCantoDash
Oct 202572.3%11.9%7.9%2.9%4.3%0.39%0.17%
Nov 202578.5%8.7%7.1%2.1%3.2%0.28%0.15%
Dec 202582.1%7.4%5%1.8%3.3%0.29%0.11%
Jan 202678%8.6%7%2.1%3.8%0.28%0.12%
Feb 202677.5%8.6%7%2.6%3.8%0.34%0.12%
Mar 202680.8%7.3%6%2.2%3.3%0.29%0.16%
Apr 202681.6%7.4%6.1%1.8%2.7%0.29%0.13%
May 202683.7%6.2%5.1%1.9%2.8%0.3%0.13%
Jun 202682.2%7.4%5%2.2%2.7%0.29%0.13%
Jul 202684.2%6.2%5.1%1.9%2.3%0.25%0.13%
Aug 202681.4%7.3%6%2.2%2.7%0.29%0.13%
Sep 202679.6%8.8%5.9%2.6%2.6%0.29%0.13%

  1. 1.Cloudinary

    79.6%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Bynder

    8.8%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  3. 3.Frontify

    5.9%

    Held 3rd. 14.8K estimated branded searches, +0.13% vs prior month. Share -0.1 points.

  4. 4.Aprimo

    2.6%

    Moved from 5th to 4th. 6.7K estimated branded searches, +21.7% vs prior month. Share +0.4 points.

  5. 5.Brandfolder

    2.6%

    Moved from 4th to 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Canto

    0.29%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Dash

    0.13%

    Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Cloudinary and its closest rivals

Every comparison with Cloudinary

18 comparisons

How has branded search demand for Cloudinary changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cloudinary worldwide rose from 165K to 201K.
  • Across the 12 months ending September 2026, Cloudinary’s share of searches among digital asset management platforms worldwide increased from 72.3% to 79.6%.
  • Across the 12 months ending September 2026, Cloudinary’s share of searches among digital asset management platforms worldwide peaked at 84.2% in July 2026 and was lowest at 72.3% in October 2025.

How did search popularity change for digital asset management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Bynder gained share of searches among digital asset management platforms worldwide, from 7.3% to 8.8%.

  2. In September 2026, Cloudinary lost share of searches among digital asset management platforms worldwide, from 81.4% to 79.6%.

  3. In September 2026, Aprimo rose from 5th to 4th among digital asset management platforms worldwide.

  4. In September 2026, Brandfolder fell from 4th to 5th among digital asset management platforms worldwide.

  5. Estimated monthly branded searches for Canto worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  6. Estimated monthly branded searches for Frontify worldwide fell 18% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Cloudinary’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cloudinary’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cloudinary

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How the Brand Demand Index is measured

Where does Cloudinary compete?

Cloudinary is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website image optimization tools2nd of 732.6%Show ranking
Image CDN platforms1st of 668.6%Show ranking
Digital asset management platforms1st of 779.6%Shown above
Image processing APIs1st of 586.9%Show ranking
Creator with pink hair and a pink jacket

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